It was mint to be! Cadbury unwraps limited-edition Twirl flavour

Cadbury Twirl is launching a brand-new limited-edition flavour: Twirl Mint. Available to order from the end of April, the limited-edition bars will bring fresh excitement in-store and set retailers’ ranges up for summer success.

Mint is an incredibly popular flavour among shoppers, as one of the top five flavours for standard chocolate. With the mint chocolate category as a whole worth £66M RSV, it presents a significant opportunity for retailers, especially when paired with the nation’s favourite chocolate. What’s more, new flavour launches are one of the key drivers of sales within the chocolate confectionery category, especially among younger shoppers.

“We’re incredibly excited to be bringing this brand-new flavour to our beloved Twirl range. The mint flavour paired with Twirl’s swirly and flaky texture is a must-try combo, which we can’t wait for shoppers to experience," said Frederike Grohmann, Brand Manager for Cadbury Twirl at Mondelēz International.

“With Twirl, we’re passionate about bringing value to the singles market through continued innovation. Over the past few years, we’ve brought orange, caramel and now mint flavours to the bar –driving the category into fresh and exciting places for both retailers and shoppers alike.”

The minty chocolate delighted consumers in concept testing –achieving an exceptional overall liking score –and shows strong promise for its full launch this month. The new flavour will be supported with further PR, digital and social media activity to drive visibility and encourage trial among shoppers.

Following the popularity of Twirl’s previous limited-edition flavours, Twirl Mint is likely to also be very popular with consumers, drawing footfall to stores as shoppers seek the hotly-anticipated new product. Retailers are encouraged to orders stocks early to avoid disappointment. More product and category information to help drive sales within singles confectionery can be found at www.SnackDisplay.co.uk.

Cadbury Twirl Mint

ATO: 24th April

Product Weight: 43g

RRP: 75p

Case size: 48