It’s official: seven out of ten Brits prefer Pepsi Max

Pepsi MAX has announced the results of the Pepsi MAX Taste Challenge, revealing people prefer the maximum taste of Pepsi MAX. The results revealed a staggering 70 per cent of the United Kingdom prefer no-sugar Pepsi MAX compared to the biggest-selling competitor full-sugar cola.

Returning this past Summer after a two year hiatus, Pepsi MAX called on the people of the UK to put the taste of Pepsi MAX on the line by going head-to-head with the UK's biggest-selling full-sugar cola. Participants were required to put their preconceptions aside, and take part in a blind taste test to determine their favourite cola.

This year, the Taste roadshow was on a mission to expand its testers, with its previous GB route now including locations in Northern Ireland in addition to England, Wales and Scotland. The new location additions mean that Pepsi MAX is now the preferred drink for taste when compared with the UK’s biggest selling full sugar cola in the United Kingdom, and not just Great Britain.

“We are so excited to reveal the outcome of the 2022 Pepsi MAX Taste Challenge. This year’s results are the best we’ve seen, proving that the great taste of Pepsi MAX truly triumphs," said Georgina Meddows-Smith, UK Marketing Director for Pepsi Beverages. "Even more significant is how a challenge like this really challenges the public's preconceptions, and makes them think twice about their choices. Not only will they talk about the great taste they experienced, but how they’ll now reconsider the cola they buy.”

The Pepsi MAX Taste Challenge results will be supported by a full digital & OOH campaign. This spans Instagram, Facebook, Snapchat, TikTok as well as large-scale bannering formats appearing in key cities across the country.

For full details on the challenge, visit https://pepsi.co.uk/taste-challenge-2022.