Skip to content
Search
AI Powered
Latest Stories

J2O promotion adds Christmas sparkle to soft drinks

J2O promotion adds Christmas sparkle to soft drinks

J2O is spreading festive cheer this Christmas with a pack re-design and on-pack promotion, available now. A supporting marketing campaign also aims to tap into the nation’s desire for festive social events, especially as so many occasions were missed last year due to lockdown restrictions.

The new shimmering, 100 per cent recyclable J2O multipacks will run across the brand’s Orange & Passion Fruit and Apple & Watermelon flavours, as well as the returning Glitterberry variant, to help drive standout on shelf as customers seek drinks to enjoy over the festive season. The on-pack promotion will engage shoppers even further, with every J2O bottle giving them the chance to win instant cash prizes and add some glitz to their wintry get-togethers through the brand’s Spin to Sparkle app.


Christmas was very different last year, and for many, this year’s is set to be extra special. Research shows that 89 per cent of people missed out on at least one activity during the festive season last year, and most of these were social events. With one in four shoppers planning to have a bigger Christmas than normal this year, tapping into socialising and treating occasions will be the key to maximising the soft drinks opportunity, and the new campaign from J2O aims to help retailers do just that.

“J2O is perfectly placed to help retailers attract new shoppers to the category, especially during the festive period when the brand brings in 38 per cent of Christmas shoppers," said Phil Sanders, out-of-home commercial director at Britvic. "By giving consumers the chance to win instant cash prizes, we want to help increase footfall to stores and generate excitement among shoppers, with the newly-designed multipacks of the most popular J2O flavours presenting ideal adult soft drink options for sharing at Christmas.”

J2O’s Christmas campaign will also be supported by a £1m national OOH advertising campaign which is expected to reach over 67 per cent of all UK adults during key weeks of the season. Head-turning, festive-themed point of sale materials such as baubles and Christmas tree displays will also be available to help bring the occasion to life in stores.

More for you

World of Sweets unveils new popping candy range from Warheads

World of Sweets unveils new popping candy range from Warheads

Confectionery distributor World of Sweets has revealed the latest novelty product from America’s leading sour candy brand Warheads.

The new offering is part of their plans to bring more of America’s much-loved sour flavours to UK customers.

Keep ReadingShow less
Pernod Ricard UK ignites festive spirit with marketing push

Pernod Ricard UK ignites festive spirit with marketing push

As December rapidly approaches, Pernod Ricard UK is ramping up its festive marketing efforts, anticipating a resurgence in consumer confidence after a challenging year. The UK’s second-largest wine and spirits supplier is set to inspire consumers to choose Premium+ Spirits as the perfect gift or the ultimate addition to any home celebration. Throughout 2024, Premium+ Spirits have consistently outperformed Standard offerings, making this higher end of the sector a vital margin driver.

“Since last Christmas, consumer confidence has been on the rise and the outlook for the final month of 2024 is positive," said Chris Shead, Off-Trade Channel Director for Pernod Ricard UK. "Gifting and hosting remain two key trends and retailers should focus on increasing space in-store for Premium Spirits that act as the perfect gift or cocktail ingredient when wanting to show off in front of friends and family. Where possible, we encourage retailers to prioritise categories that have been capturing the hearts of consumers and this year, our big winners have been Altos Tequila, Kahlúa and Bumbu Rum, and we expect our Champagnes, G.H. Mumm and Perrier-Jouët, to be the toast of choice for festive parties this year.”

Keep ReadingShow less
Carlsberg Christmas jumpers

Carlsberg unveils limited edition Christmas jumpers in unique ‘knit reveal’ campaign

Carlsberg have revealed their new, limited edition Christmas jumpers – in a Home knit and Away knit.

This social-first campaign puts a twist on the traditional football kit launch with a world-first ‘knit launch’ as the country gears up for Christmas. These special jumpers feature the iconic Carlsberg logo and hop leaf as the ‘club badge’ for a fabulous celebration of the brand’s strong links to football, as well as of all things festive.

Keep ReadingShow less
Boost Energy Drinks Can

Boost Drinks unveils 500ml cans in Energy range

Boost Drinks has announced the exciting introduction of 500ml cans to its Energy range launching in Original, Sugar Free Original and Red Berry varieties at just £1.

Leveraging its standing as the third largest brand in Energy Stimulation, Boost expands on its hugely successful 250ml energy range with the new, larger 500ml cans. 500ml is the largest energy drinks size and is worth a huge £745m - enjoying 13 per cent YoY growth, offering even bigger profits for retailers.

Keep ReadingShow less
Troye Sivan

Smirnoff announces new global partnership with Troye Sivan

Smirnoff brings in Troye Sivan as ‘Chief Vibes Officer’ in new global campaign

Leading vodka brand Smirnoff has announced the appointment of Grammy-nominated global star Troye Sivan as its new Chief Vibes OFFicer (CVO), marking the start of a new multi-year partnership with the Australian singer-songwriter.

One of the most celebrated artists in popular culture today, Sivan has just completed the much anticipated ‘Sweat’ tour alongside friend, artist and frequent collaborator Charli XCX, and is about to embark on the Australia and New Zealand leg of his global solo tour, following the release of his hit 2023 album, ‘Something to Give Each Other’.

Keep ReadingShow less