J2O promotion adds Christmas sparkle to soft drinks

J₂O is spreading festive cheer this Christmas with a pack re-design and on-pack promotion, available now. A supporting marketing campaign also aims to tap into the nation’s desire for festive social events, especially as so many occasions were missed last year due to lockdown restrictions.

The new shimmering, 100 per cent recyclable J₂O multipacks will run across the brand’s Orange & Passion Fruit and Apple & Watermelon flavours, as well as the returning Glitterberry variant, to help drive standout on shelf as customers seek drinks to enjoy over the festive season. The on-pack promotion will engage shoppers even further, with every J₂O bottle giving them the chance to win instant cash prizes and add some glitz to their wintry get-togethers through the brand’s Spin to Sparkle app.

Christmas was very different last year, and for many, this year’s is set to be extra special. Research shows that 89 per cent of people missed out on at least one activity during the festive season last year, and most of these were social events. With one in four shoppers planning to have a bigger Christmas than normal this year, tapping into socialising and treating occasions will be the key to maximising the soft drinks opportunity, and the new campaign from J₂O aims to help retailers do just that.

“J₂O is perfectly placed to help retailers attract new shoppers to the category, especially during the festive period when the brand brings in 38 per cent of Christmas shoppers," said Phil Sanders, out-of-home commercial director at Britvic. "By giving consumers the chance to win instant cash prizes, we want to help increase footfall to stores and generate excitement among shoppers, with the newly-designed multipacks of the most popular J₂O flavours presenting ideal adult soft drink options for sharing at Christmas.”

J₂O’s Christmas campaign will also be supported by a £1m national OOH advertising campaign which is expected to reach over 67 per cent of all UK adults during key weeks of the season. Head-turning, festive-themed point of sale materials such as baubles and Christmas tree displays will also be available to help bring the occasion to life in stores.