Jack Daniel’s and Coca-Cola ready-to-drink (RTD) has been crowned the winner of the Pre-Mixed Spirit category at the 2025 Product of the Year Awards, the UK’s largest consumer-voted accolade for product innovation.
The launch in March 2023 brought the two brands together, each with a vast global footprint, to offer a convenient, consistent bar quality drink for consumers to enjoy at home. Voted by a panel of 8,000 shoppers, the win reflects the popularity of the product among consumers and retailers alike.
To date, the drink – which includes variants with and without sugar – has generated more than £55m in sales, with Jack Daniel’s & Coca-Cola Original Taste becoming GB's top-selling ARTD SKU. The Zero Sugar variant caters to rising demand for low and no sugar options, contributing 16 per cent of sales so far and showing strong growth potential.
To help deliver visible value for convenience shoppers, the brand introduced price-marked packs (PMPs) last summer – further solidifying Jack Daniel’s & Coca-Cola RTD as a must-have offering in the convenience channel, where value remains one of shoppers’ primary motivations.
“We’re absolutely thrilled to win this prestigious award, particularly because it’s voted for by consumers themselves,” said Elaine Maher, Associate Director, Alcohol Ready-to-Drink at CCEP GB. “It’s the ultimate seal of approval, and with 71 per cent of shoppers more likely to buy a product that has won, the drink is set to go from strength to strength.
"This achievement is a powerful reminder of why we’re so passionate about innovation and delivering what consumers want in the ARTD category – which is worth £554m in GB. It’s the perfect way to kick off what’s set to be a very exciting year for our ARTD portfolio, with incredible new launches and campaigns set to unlock continued growth."
Celebrating 21 years of innovation in the UK, the Product of the Year Awards operates in more than 45 countries, offering a trusted seal that boosts brand recognition, increasing consumer awareness by 81 per cent and purchase intent by 71 per cent, helping to reinforce Jack Daniel’s & Coca-Cola ARTD’s leadership in the booming ARTD category.
