Building on years of supporting children’s breakfast clubs in its hometown of Hull, bakery brand, Jacksons of Yorkshire, is using its largest marketing campaign to date to support the arts.
In partnership with Create, the UK’s leading charity enhancing wellbeing through creative arts, Jacksons is launching a multi-channel campaign called ‘"Feeding Creativity". Three million promotional loaves will land across all major retailers and independents from July 26 until the end of November. Through purchasing a loaf, brand fans can win an art-themed family trip to London, art packs for their local school and more.
The campaign, the largest Jacksons of Yorkshire has embarked on since the brand launched in 2012, is being supported with PR, social media activity, influencer relations and experiential roadshows across the summer.
“2023 marks Create’s 20th anniversary, and what better way to celebrate than to partner with a household brand to raise awareness of our work on a national scale,” said Nicky Goulder, founding CEO of Create.
Polytag, a leading packaging solutions provider, has announced the achievement of two International Standards Organisation (ISO) certifications, reinforcing its commitment to the highest standards of quality, information security, and privacy management.
Polytag has been awarded ISO 9001 and ISO 27001 certifications, demonstrating its dedication to both quality excellence and robust information security.
ISO 9001 underscores the company’s commitment to operational efficiency, continuous improvement and customer satisfaction, while ISO 27001 ensures strong data protection measures and compliance with international security standards.
Together, these certifications provide Polytag’s customers and partners with confidence in its ability to deliver secure, high-quality solutions at scale.
As a supplier of GS1 UK-approved QR codes and invisible UV tags, Polytag tracks packaging lifecycles through data collection and sharing, showing when, where, and how much consumers interact with and recycle packaging.
These ISO certifications validate the security and quality of Polytag’s technology, reinforcing trust among top brands and retailers.
By meeting these internationally recognised standards, Polytag empowers businesses to track packaging throughout the supply chain, enhance transparency, and drive progress toward a more sustainable, circular economy.
Jon Anderson, Chief Technology Officer at Polytag, said: "As we continue to scale our solutions for businesses worldwide, ensuring the integrity, security, and quality of our operations is paramount. Achieving both ISO 9001 and ISO 27001 certifications underscores our unwavering commitment to excellence.
"ISO 9001 reinforces our process-based approach, commitment to continuously improving our offering and dedication to our customers, while ISO 27001 ensures that we meet the highest security standards in managing sensitive information.
"Together, they provide our partners with confidence in our ability to deliver secure, reliable and high-quality solutions at scale.”
Last year in April, not-for-profit company DDRS Alliance, whose members include Circularity Solutions, Recycl3r, ACE UK, Tetra Pak and Valpak, joined hands with Polytag to accelerate the development and adoption of Digital DRS in the UK.
As the launch date for a DRS in the UK is reportedly delayed further until 2028, the two organisations have pledged to work collaboratively and leverage their experience and expertise to demonstrate the viability and convenience of a Digital DRS.
The move ensures alignment of the two leading organisations in the development of Digital DRS and underpins the approach to develop a global blueprint.
The timing of their alignment is motivated by a shared intention to deliver a viable solution for Digital DRS in the UK and other major European countries.
The UK's leadimg supplier of Caribbean food and drink, Grace Foods UK, has launched its best-selling range of drinks, Grace Tropical Rhythms, in price-marked packs.
The drinks range are available in selected convenience stores across the country priced at £1.79 for 475ml bottles.
Grace Tropical Rhythms is a range of drinks that features four tantalisingly refreshing, thirst-quenching flavours - Mango Carrot; Pineapple Ginger; Fruit Punch; Sorrel Ginger that bring the real taste of the Caribbean to UK shores.
The drinks are made from a blend of fruit and vegetables and are packed full of Caribbean flavours that evoke tastes and memories of exotic adventures to the Caribbean islands.
Speaking about this PMP launch, Dorota Dziedzic, Brand Manager at Grace Foods UK, said, "We rolled out PMPs for Grace Tropical Rhythms last year and they proved to be very successful.
"Priced at £1.79, the drinks offer great value, and we know that PMPs help retailers to drive sales.
"And as we head into spring and summer, demand for our thirst-quenching, Caribbean-inspired drinks soar, so we feel a PMP at the start of March is the perfect timing."
Grace Tropical Rhythms PMP range will be available at selected convenience stores across the UK from July, priced at £1.79.
As a member of the global GraceKennedy Group, headquartered in Kingston, Jamaica, Grace Foods UK is guided by a strong global company with significant expertise and passion for developing iconic and innovative Caribbean products.
Grace Foods UK's brands and products are national favourites and have been at the forefront of Caribbean food worldwide for more than 100 years.
They include: market-leading brands Nurishment (nutritionally enriched milk drinks), Encona Sauce (hot pepper sauces), Grace, Dunn's River and Caribbean Choice (Caribbean beverages and general grocery ranges).
Yoplait is introducing a new recyclable PET bottle across its 500g and 825g formats from this month. Featuring clear PET and including 35 per cent RPET, the bottles have a new micro-perforated sleeve with clear instructions for the consumer to remove before being put into the recycling bin.
Each bottle now also has an attached cap, enabling the PET bottle and cap to be easily sorted and recycled and to help minimise littering.
“Our ambition is for all of our packaging to be recyclable by the end of 2025 and the move to PET and inclusion of RPET in our Yop bottles this year and the move to PET for our Petits Filous, Wildlife, Peppa Pig and Paw Patrol pots last year has seen us take a huge step towards this ambition,” said Antoine Hours, General Manager at Yoplait UK.
“We are confident that we can move towards being a more circular brand as technologies and infrastructures become more sophisticated.”
In addition to the new recyclable bottle, Yop will also be sporting the new Yoplait logo and adding more information on the back of pack to educate the consumer on the unique nature of Yop – it offers a delicious flavour and as it is a yoghurt drink rather than just flavoured milk, it keeps consumers fuller for longer.
Yop is available in Strawberry and Raspberry flavours in both bottle formats, is targeted at 15-24-year-olds, has a unique smooth texture, is a source of Protein, Calcium and Vitamin D.
The final stages of the Emirates FA Cup are approaching and Carling is building excitement with the launch of an all-new on-pack promotion, trivia competition and marketing campaign.
From 23 March until 30 June 2025, adults can scan QR codes on promotional multipacks of Carling and enter the code displayed on the inside of the sleeve alongside their details for the chance to win*.
The prizes up for grabs include four seats in the stands at Wembley Stadium for the Emirates FA Cup final and a pre-match Wembley Stadium tour, which includes a one-night stay at a four-star Wembley hotel and travel allowance, as well as Deliveroo vouchers for secondary draw winners.
New this year, shoppers that enter the on-pack promotion will have a second chance to win a one of ten, £20 gift vouchers to spend at selected retailers if they correctly answer an Emirates FA Cup-themed trivia question*.
The promotion is designed to help retailers build up excitement amongst football fans and will run across 4x440ml, 10x440ml, and 18x440ml packs. Priced-marked 4x440ml, and 10x440ml packs will also be available.
In past years, Carling’s on-pack promotions have helped drive sales for retailers, increasing value sales of Carling by 60.8 per cent and 30.6 per cent during promotional periods in 2023 and 2024 respectively.
“Carling is proud to support football at every level – that’s why we’re the lager brand consumers most commonly associate with the beautiful game,” said Lee Willett, Carling Brand Director at Molson Coors Beverage Company.
“This campaign is about celebrating Carling’s football heritage and the history of the world’s oldest national football tournament. In bringing together clubs from across the football pyramid, the Emirates FA Cup creates truly unique sporting moments, and the final stages present a massive opportunity for our customers to drive sales.”
The beer brand, which has been a partner of the Emirates FA Cup and Adobe Women’s FA Cup since 2023, will also be sponsoring talkSPORT’s Emirates FA Cup and UEFA Nations League coverage, with Carling branding featuring prominently on match previews and reviews on talkSPORT Drive.
Carling has moved to strengthen its ties to football in recent years through sponsorship deals with the Football Association of Wales (FAW), Scottish Professional Football League (SPFL) and a host of top clubs including Newcastle, Nottingham Forest and Everton.
Carling is also supporting local football clubs up and down the country through its ongoing Grassroots Goals initiative, in partnership with Umbro, by giving them the opportunity to win prizes including new team kits throughout the course of the year.
*T&Cs: 18+, UK and ROI only (tie-break question for ROI). Scan the QR code on your promotional pack or go to www.carlingpromotions.com/winFAtickets and enter the unique 8-digit code found inside your pack to be entered into the promotion. Main Prize Draw: Prizes: 4x tickets to the Emirates FA Cup Final including a pre-match Wembley stadium tour, on Saturday 17th May 2025 (5x). Each prize includes a 1-night stay at a 4* Wembley hotel (2x twin rooms) and up to £250 travel allowance per winning entrant. Prizes limited to 1 per household. 1 entry per person per day. Entry closes 11:59pm 01/05/2025. Trivia Question Prize Draw: Prizes: £20 / €25 Grocery eGift cards (10x). All entrants who correctly answer a trivia question will be entered into the draw. Wrap Up Draw: Prizes: £50 Deliveroo takeaway vouchers (100x). Trivia and Wrap Up Draws close 11:59pm 30/06/2025. Non-main prize draw winners will automatically be entered into the wrap up draw. Full T&Cs at www.carling.com/terms.
Cadburyhas announced the launch of its latest innovation: Cadbury Dairy Milk Biscoff, combining the best of smooth, creamy, Cadbury Dairy Milk with the much-loved crunch and unique taste of Lotus Biscoff’s biscuits.
The partnership between two brands looks to unite their respective classic tastes and textures into one product- proving that both is best. The launch looks to tap into consumer interest in new flavours and textures and drive cross-brand excitement to help drive incremental growth. To support retailers in this launch, the campaign will be boosted by a range of eye-catching co-branded POS materials, showcasing the coming together of Cadbury and Biscoff’s branding with the iconic purple synonymous with the Cadbury brand, alongside the bold red Biscoff branding.
“We are delighted to be partnering Cadbury Dairy Milk with the much-loved flavours and textures of Lotus Biscoff,” said Connor Gould, Brand Manager, Cadbury Dairy Milk. “Combining two delicious favourites is a great way to give consumers the best of both, creating the perfect pairing for them to enjoy the smooth, creaminess of Cadbury Dairy Milk mixed with the classic crunch and unique flavour of Biscoff that consumers love. As a result, the new Cadbury Dairy Milk Biscoff is sure to utilise consumer demand for unique flavours to help drive category growth.”
The much-anticipated new tablet will be available from early March, in both 105g non-PMP, and 95g PMP and non-PMP formats, giving consumers this perfect pairing in a variety of formats.
The partnership will be supported with an ATL campaign across social, influencer and seasonal content to ensure that Cadbury Dairy Milk Biscoff is front of mind for consumers throughout the year.
For more ranging and merchandising advice and to request Point of Sale retailers can visit www.snackdisplay.co.uk