Leading bakery brand Jacksons of Yorkshire has announced the launch of an on-pack promotion, championing the brand’s famous Yorkshire spirit.
Recently named as the country’s fastest growing bread brand [Nielsen, volume data to 15 June], Jacksons of Yorkshire’s campaign will go live on 14 August across SKUs in its core range of full-sized Bloomer loaves.
Soft White, Multigrain Brown, Multiseed, Super Seeded and Bloomin Both loaves will display the Great British Breaks creative, which will see consumers winning cash prizes every day to spend on staycations. A £200 prize is available daily for eight weeks with each winner being entered into a final prize draw, with one overall champion cashing in on £2,000.
“The Great British Breaks campaign is an opportunity for Jacksons to shout about its proud, Yorkshire heritage. We’re still based in the heart of Hull and have been since 1851, when William Jackson opened his first shop,” Helena Wright, marketing and NPD director at Jacksons of Yorkshire, commented.
“With staycations remaining a very popular option for British families, our campaign taps into that trend, handing out cash prizes to go towards a British break of the winner’s choice. Obviously, our top pick would be a glorious Yorkshire getaway! Where would you go?
Wright added that investment in the brand, new listings and increased distribution have all contributed to Jacksons of Yorkshire becoming the nation’s fastest growing bread brand.
“It’s an exciting time for Jacksons and we’re looking forward to welcoming more new users into the brand as a result of this activation,” she said.
The Great British Breaks campaign will be supported by in-store POS, digital and social activity to raise awareness amongst consumers and drive them to fixture.
The campaign is live in store for eight weeks. To enter, shoppers need to simply purchase a participating loaf, scan the QR code on pack and enter their details. Proof of purchase is required.
PepsiCo is introducing its "Max Your Snacks" retailer guide this March, a category guide designed to help convenience stores optimise their savoury snacks range through practical, easy-to-implement advice. In fact, convenience retailers could be sitting on an average of £17.8k worth of savoury snacks sales every year in-store. By executing the category in the right way, retailers could truly maximise sales and drive an additional uplift of 16 per cent.
In the UK, 99 per cent of the population consume savoury snacks, and within convenience outlets specifically, 50 per cent of shoppers purchase from the category. PepsiCo’s Max Your Snacks guide offers insights on the right space, range, layout, points of interruption and the right NPD to make the most of the category. It’s been designed to equip retailers with the tools and insights needed to support category expansion, and shines a light on the importance of price-marked packs (PMPs) within savoury snacks. The format helps build shopper trust and encourages impulse buys, offering clarity and value to shoppers.
“At PepsiCo, we are committed to supporting the convenience channel and independent retailers in driving maximum success in their stores,” said Nic Storey, Senior Sales Director, Impulse, at PepsiCo. “Through our ‘Max Your Snacks’ guide, we’re equipping retailers with expert insights to help them feel confident, informed, and empowered to grow their business and unlock additional revenue. While launches like Extra Flamin’ Hot and Doritos Dinamita have injected excitement into the category, NPD is just one part of savoury snacking. It’s vital that we also work collaboratively with our retail partners to support our range as well and help them make PMPs work as hard as possible. This is a key format for the channel which we continue to support, ensuring our core range and bestsellers are available at great value to shoppers.”
Available exclusively via *shopt, PepsiCo is also giving retailers the chance to earn cash rewards for downloading the guide, plus an exclusive competition for those who engage with the principles. Kicking off from 17 March 2025, retailers who successfully download the Max Your Snacks guide via *shopt will earn £2 in credit on their account. From 1 April 2025, retailers who have successfully downloaded the guide will then be invited to take part in a follow-up offer to stock five of PepsiCo’s recommended PMP SKUs. Retailers who upload a photo of the stocked items will be entered into a prize draw, with 30 winners each receiving £100.
PepsiCo’s Max Your Snacks guide is available via *shopt and can be accessed by independent and symbol group retailers with a *shopt account. To enter the competition and discover expert strategies to unlock your category’s full potential, download the *shopt app now at https://www.shopt.digital/en-gb/#download.
Recommended PMP Range:
Doritos EFH 70g PMP
Doritos Chilli Heatwave 70g PMP
Doritos Cool Original 70g PMP
Doritos Tangy Cheese 70g PMP
Walkers Max EFH 70g PMP
Wotsits Crunchy EFH 60g PMP
Wotsits Crunchy Cheese 60g PMP
Wotsits Crunchy FH 60g PMP
Walkers Smokey Bacon 32.5g Single PMP
Walkers Roast Chicken 32.5g Single PMP
Walkers Ready Salted 70g PMP
Walkers C&O 70g PMP
Walkers S&V 70g PMP
Walkers Prawn Cocktail 70g PMP
Walkers Max Punchy Paprika 70g PMP
Sensations TSC 65g PMP
Cheetos Twisted FH 65g PMP
Cheetos Twisted FH 30g PMP
Cheetos Crunchy Cheese 30g PMP
Monster Munch Flamin’ Hot 72g PMP
Monster Munch Pickled Onion 72g PMP
Monster Munch Roast Beef 72g PMP
Squares S&V 72g PMP
Squares C&O 72g PMP
Quavers Cheese 54g PMP
Wotsits Cheese 60g PMP
French Fries C&O 54g PMP
Smiths Frazzles 75g PMP
Short terms
Open to GB 18+ *shopt account holders only. Competition opens [00:01] (UK time) on 17/03/2025 and closes at [23:59] (UK time) on 29/04/2025. To qualify, entrants must successfully redeem the offer entitled “Max Your Snacks” by following the “Download Now” link and successfully downloading the category guide. Retailers who have successfully downloaded the guide will receive a follow up offer to stock five of the Max Your Snacks PMP SKUs. To qualify, entrants must successfully redeem the offer entitled “Stock 5 PMP for a Chance to Win £100” by following the “Claim Now” link and successfully stocking of five Max Your Snacks PMP SKUs will result in retailers being automatically entered into a prize draw offering the chance for 30 retailers to win £100 each. Please note entrants need to make their claim before the closing date. Eligible participants will be awarded via their *shopt wallet. Max 1 entry per store. Full T&Cs can be found HERE Promoter: CPM United Kingdom Limited, a company incorporated and registered in England and Wales with registered company number 01757157 and registered office address at 85 Strand, 5th Floor, London, England, WC2R 0DW.
Kepak Foods Division is launching a new brand, “Grab a Bite”, for the out-of-home sector. The range will enable operators to offer hot, tasty and on-trend food 24/7 with minimal operational complexity and labour requirements. The range, which is fully assembled, will be supplied frozen which will enable operators to manage their stock levels and reduce wastage through a Thaw, Heat and Serve Process.
With research showing that burgers are the second most popular dish in the food-to-go market, driving growth at breakfast and lunch, the range is launching with top-selling Burger variants – The Barbecue Chicken Burger, The Classic Cheeseburger, and The Morning Sausage and Cheese Muffin. A wider range of products will follow later this year.
“We are excited to announce the launch of ‘Grab a Bite’ into the Out of Home market,” said Brian Farrell, Kepak Foods Division CEO. “Consumers are increasingly demanding no-compromise food offerings at a time and place that suits them whilst operators are under increasing pressure from the cost of doing business, particularly the availability and cost of labour. We saw a gap in the market to make great tasting hot food that can be prepared easily by operators. Grab a Bite sets a new standard of quality in the market and has been thoroughly researched. Its development has leveraged Kepak’s food-to-go operational expertise, its market leading expertise in the production and assembly of Burgers and Hot Sandwiches and a significant R&D effort”.
Designed to work across all hot vending and heat-and-serve concepts, ‘Grab a Bite’ is suitable for all skill levels and reduces health and safety risks. The products can be cooked in pack using a combi oven, high-speed oven, or microwave.
Hot vending solutions for out-of-home food businesses
Polytag, a leading packaging solutions provider, has announced the achievement of two International Standards Organisation (ISO) certifications, reinforcing its commitment to the highest standards of quality, information security, and privacy management.
Polytag has been awarded ISO 9001 and ISO 27001 certifications, demonstrating its dedication to both quality excellence and robust information security.
ISO 9001 underscores the company’s commitment to operational efficiency, continuous improvement and customer satisfaction, while ISO 27001 ensures strong data protection measures and compliance with international security standards.
Together, these certifications provide Polytag’s customers and partners with confidence in its ability to deliver secure, high-quality solutions at scale.
As a supplier of GS1 UK-approved QR codes and invisible UV tags, Polytag tracks packaging lifecycles through data collection and sharing, showing when, where, and how much consumers interact with and recycle packaging.
These ISO certifications validate the security and quality of Polytag’s technology, reinforcing trust among top brands and retailers.
By meeting these internationally recognised standards, Polytag empowers businesses to track packaging throughout the supply chain, enhance transparency, and drive progress toward a more sustainable, circular economy.
Jon Anderson, Chief Technology Officer at Polytag, said: "As we continue to scale our solutions for businesses worldwide, ensuring the integrity, security, and quality of our operations is paramount. Achieving both ISO 9001 and ISO 27001 certifications underscores our unwavering commitment to excellence.
"ISO 9001 reinforces our process-based approach, commitment to continuously improving our offering and dedication to our customers, while ISO 27001 ensures that we meet the highest security standards in managing sensitive information.
"Together, they provide our partners with confidence in our ability to deliver secure, reliable and high-quality solutions at scale.”
Last year in April, not-for-profit company DDRS Alliance, whose members include Circularity Solutions, Recycl3r, ACE UK, Tetra Pak and Valpak, joined hands with Polytag to accelerate the development and adoption of Digital DRS in the UK.
As the launch date for a DRS in the UK is reportedly delayed further until 2028, the two organisations have pledged to work collaboratively and leverage their experience and expertise to demonstrate the viability and convenience of a Digital DRS.
The move ensures alignment of the two leading organisations in the development of Digital DRS and underpins the approach to develop a global blueprint.
The timing of their alignment is motivated by a shared intention to deliver a viable solution for Digital DRS in the UK and other major European countries.
The UK's leadimg supplier of Caribbean food and drink, Grace Foods UK, has launched its best-selling range of drinks, Grace Tropical Rhythms, in price-marked packs.
The drinks range are available in selected convenience stores across the country priced at £1.79 for 475ml bottles.
Grace Tropical Rhythms is a range of drinks that features four tantalisingly refreshing, thirst-quenching flavours - Mango Carrot; Pineapple Ginger; Fruit Punch; Sorrel Ginger that bring the real taste of the Caribbean to UK shores.
The drinks are made from a blend of fruit and vegetables and are packed full of Caribbean flavours that evoke tastes and memories of exotic adventures to the Caribbean islands.
Speaking about this PMP launch, Dorota Dziedzic, Brand Manager at Grace Foods UK, said, "We rolled out PMPs for Grace Tropical Rhythms last year and they proved to be very successful.
"Priced at £1.79, the drinks offer great value, and we know that PMPs help retailers to drive sales.
"And as we head into spring and summer, demand for our thirst-quenching, Caribbean-inspired drinks soar, so we feel a PMP at the start of March is the perfect timing."
Grace Tropical Rhythms PMP range will be available at selected convenience stores across the UK from July, priced at £1.79.
As a member of the global GraceKennedy Group, headquartered in Kingston, Jamaica, Grace Foods UK is guided by a strong global company with significant expertise and passion for developing iconic and innovative Caribbean products.
Grace Foods UK's brands and products are national favourites and have been at the forefront of Caribbean food worldwide for more than 100 years.
They include: market-leading brands Nurishment (nutritionally enriched milk drinks), Encona Sauce (hot pepper sauces), Grace, Dunn's River and Caribbean Choice (Caribbean beverages and general grocery ranges).
Yoplait is introducing a new recyclable PET bottle across its 500g and 825g formats from this month. Featuring clear PET and including 35 per cent RPET, the bottles have a new micro-perforated sleeve with clear instructions for the consumer to remove before being put into the recycling bin.
Each bottle now also has an attached cap, enabling the PET bottle and cap to be easily sorted and recycled and to help minimise littering.
“Our ambition is for all of our packaging to be recyclable by the end of 2025 and the move to PET and inclusion of RPET in our Yop bottles this year and the move to PET for our Petits Filous, Wildlife, Peppa Pig and Paw Patrol pots last year has seen us take a huge step towards this ambition,” said Antoine Hours, General Manager at Yoplait UK.
“We are confident that we can move towards being a more circular brand as technologies and infrastructures become more sophisticated.”
In addition to the new recyclable bottle, Yop will also be sporting the new Yoplait logo and adding more information on the back of pack to educate the consumer on the unique nature of Yop – it offers a delicious flavour and as it is a yoghurt drink rather than just flavoured milk, it keeps consumers fuller for longer.
Yop is available in Strawberry and Raspberry flavours in both bottle formats, is targeted at 15-24-year-olds, has a unique smooth texture, is a source of Protein, Calcium and Vitamin D.