Jacob's Mini Cheddars range gets two limited edition flavours

Global snacking company pladis has added two limited edition variants to its popular £89 million Jacob’s Mini Cheddars snacking range.

Dialling up the brand’s ‘baked with real cheese’ credentials, the two new ‘Cheesy Specials’ variants – Jacob’s Cheese & Red Onion Mini Cheddars and Jacob’s Cream Cheese, Garlic & Herb Mini Cheddars – will be hitting shelves from the beginning of February.

Jacob’s Cheese & Red Onion Mini Cheddars blends cheese with the tangy zing of red onion, while Jacob’s Cream Cheese, Garlic & Herb Mini Cheddars is a sophisticated blend of smooth cream cheese, garlic and fresh herbs. They join the core line-up of Original, Red Leicester and Smoky BBQ flavours.

“These new additions are designed for younger shoppers seeking bold, trending flavours, which in turn drive incremental sales,” said Kate Stokes, marketing manager for Mini Cheddars.

“It follows a strong track record of successful flavour additions to the Jacob’s Mini Cheddars line-up. We know Mini Cheddars fans love a new flavour as much as we do, and we’re always listening. Like the core range, these additions are baked with real cheese and full of flavour.

“These latest launches are available in two distinct formats to drive penetration within a whole host of occasions. The classic multipack of six, as well as a single-serve convenience channel PMP to help independent retailers boost volumes, mean shoppers can enjoy exciting new cheesy varieties on-the-go, in their lunchbox, or while snacking at home.”

Both flavours are available in Sainsbury’s from 3 February in multipacks of 6 x 23g bags (RRP £1.89) before launching in a 90g PMP (£1.25) for independent retailers. The range will be rolling out more widely nationwide across multiple grocery, convenience, and wholesale from March.

Meanwhile the Jacob’s Mini Cheddars core range is being supported with a multipack and 45g grab bag on-pack offer, Find A Wedge to Win A Wedge. Running from mid-February into March, shoppers who find a triangular Mini Cheddar in their pack can win one of 10 prizes of £10k each.

Alongside this consumer on-pack, a B2B Win A Wedge campaign is currently live in wholesale until March, where retailers can win a share of up to £350,000 when they buy and scan the multipacks – which also feature the consumer Find A Wedge to Win A Wedge competition.