Jägermeister kicks off festival season with series of ice-cold activations

International liqueur brand, Jägermeister, has launched its takeover of UK festivals, bringing an ice-cold activation and line-up to give partygoers the best nights of their lives this summer.

Jägermeister will be drawing in the crowds at its Jägermeister Platz stage, which party goers can only enter by going underneath a giant, 23ft stag. The ice-cold stage will be headlined by the hottest artists to create unforgettable experiences at five different festivals.

The on-site Jägermeister bar will be serving ice-cold shots and liquor cocktails such as the Jägermeister Mule – consisting of an icy shot mixed with ginger beer and a lime wedge, topped off with a cucumber to garnish – where guests can refuel and get ready to re-enter the dancefloor.

Festival goers can also immortalise the best night of their life by picking up a branded bucket hat or bandana and getting some snaps at the vintage Berlin style Photoautomat, which was also at the activation in Heaton Park, creating memories to last a lifetime.

Behind the scenes, Jägermeister is also serving ice-cold drinks at its very own VIP area at each activation, where a Hubertus Circle bartender offers a one-of-a-kind experience.

Jägermeister officially kicked off festival season this weekend at Manchester’s very own Parklife (8-9 June), which saw the likes of popular house artist DJ Majestic and social media sensation, Fish 56 Octagon take the Jägermeister Platz stage.

The brand's next appearance will be at TRNSMT in Glasgow on 12th - 14th July; a first of its kind venture for the brand in Scotland, while also returning for their second year running at Barcode Festival in the first week of July.

Dedicated festival sponsors of over 10 years, Jägermeister is continuing to give festival attendees an unforgettable experience and rapidly grow its reputation as the summer’s favourite ice-cold drink and allowing its fame for providing memorable experiences to snowball.

“Jägermeister is excited to create lasting memories with our consumers for yet another year with the launch of the brand’s very own stage, bar, Photoautomat and VIP area," said Trish White, Events Manager at Jägermeister,

“We’re dedicated to bringing the ultimate festival atmosphere and giving people the best night of their lives this summer – an ongoing mission fundamental to Jägermeister’s DNA.”

Jägermeister will be appearing at the following festivals this summer:

Parklife, Manchester: 8-9 June

Barcode, London: 4 July

TRNSMT, Glasgow: 12-14 July

Boomtown, Winchester: 9-11 August

Reading, Reading: 23-25 August