Jägermeister’s #SAVETHENIGHT Fund calls on nightlife fans to help the industry

The Jägermeister #SAVETHENIGHT Fund 2023 is back and open for entries now. With the aim of making nightlife a better place in the areas of sustainability, diversity and safety, this year’s fund sees Jägermeister team up with legendary nightclub, fabric in London as its official partner in search of innovative ideas from across the globe.

Returning for a second year, the fund will reward project ideas that improve night culture with entries open to all via www.jagermeister.com/en/save-the-night. A number of winning applications, selected by a judging panel, will be awarded with funds from a total €100,000 funding pot, to bring their project to life with the support of Jägermeister. Distribution of the budget will be based on the scope of the ideas submitted.

After a successful first year, this year's #SAVETHENIGHT Fund 2023 was supported by a prestigious judging panel featuring Jorge Nieto, Creative Director at fabric nightclub in London. Jorge was accompanied by radio host Jamz Supernova; artist manager and DJ, Elijah; DJ and journalist, Jaguar and Jayda G, the Grammy nominated writer, producer, DJ and broadcaster – all of whom will be responsible for allocating funds to the most deserving projects.

The return of the fund aims to remind the public of Jägermeister's’ commitment to save and shape the future of nightlife so that future generations can enjoy the best of nightlife for years to come. It is for this reason, that the brand has teamed up with legendary London super club fabric. Together, Jägermeister and fabric are launching the call for ideas to make nightlife safer, more inclusive and more sustainable today and tomorrow.

“Jägermeister is a brand whose home has long been in and around the nightlife scene," said Kai Dechsling, Director Global Culture & Experiential Marketing at Mast-Jägermeister SE. "This is why our mission is to provide our consumers with the best nights of their lives today and tomorrow; and why we are committed to using the #SAVETHENIGHT platform to protect the integrity and future of nightlife.

"The #SAVETHENIGHT Fund 2023 aims to help re-mobilise this vitally important industry which has become a refuge for so many people across the globe. We look forward to supporting those who are equally passionate about nightlife to do their bit. Entries can come from anywhere and anyone, we are simply looking for great ideas that help nightlife to thrive."

In 2022, three winners were selected from Berlin, London and Nairobi. In Berlin, the winning idea was to create a more inclusive club night, embracing people with disabilities, in order to inspire change and raise awareness of this important issue. Meanwhile the London winner’s idea saw the creation of a more sustainable club night. In Kenya the winner worked with Jägermeister to develop a mentoring scheme for young bartending talent from more urban areas, taking them to the capital city to give them the knowledge they need to further their careers.

Those keen to enter should submit their projects at www.jagermeister.com/en/save-the-night before 30 November 2023. The competition is open to all – from nightclub owners and employees, to club-goers and all members of the public. The judging panel will select a number of projects from the entries with individual amounts allocated from a total €100,000 fund, plus production support.