Jakemans launches limited-edition Blood Orange & Winter Spice menthol lozenge

Understanding the importance of flavour variety and creating different options in line with consumer preference, Jakemans has a portfolio of seven popular flavours currently in the range. This new limited edition flavour will join the range for a limited time only.

According to a recent report by Mintel, there is a growing interest in seasonal and limited edition flavours. The Jakemans Blood Orange & Winter Spice flavour aims to meet this demand, offering consumers an intriguing and comforting option that complements the seasonal shift, and is due to appear on shelf from early Autumn.

"At Jakemans, we pride ourselves on using only the finest ingredients," said Senior Brand Manager Elizabeth Hughes-Gapper. "Each Jakemans lozenge is bursting with menthol, an ingredient that releases natural vapours to soothe the symptoms of a sore or tickly throat and keep airways clear.

“We are delighted to be able to offer retailers and consumers a limited edition flavour this winter. Jakemans is an exciting brand that is well loved and respected in the trade and enjoyed by consumers globally. We are aiming to continue to develop new flavours that can complement key seasonal periods which is exciting for both retailers and consumers alike."

In addition to the new limited edition offering, Jakemans permanent flavours have become household favourites. These include:

• Throat & Chest
• Throat & Chest Sugar Free
• Honey & Lemon
• Cherry
• Peppermint
• Menthol & Eucalyptus
• Blackcurrant
• Blueberry