Jakemans' new sugar-free lozenge packs a punch

Established in 1907, Jakemans prides itself as one of the most popular menthol lozenge brands. Naturally infused with menthol, an ingredient that releases natural vapours to ease the symptoms of a sore throat to keep airways clear, Jakemans has been soothing sore throats and coughs for over 100 years. Using only the finest natural ingredients, Jakemans contain no artificial colours or flavours and are suitable for vegetarians.

In January 2023, Jakemans will be launching a new sugar-free variant of the much-loved classic flavour, Throat & Chest in a 50g bag format. Jakemans uses only the finest natural ingredients, contain no artificial colours or flavours and are suitable for vegetarians. Each tasty lozenge is bursting with menthol – an ingredient that releases natural vapors to soothe the symptoms of a sore or tickly throat and keep airways clear.

Consumers will be able to purchase the sugar-free option from stores across the UK with an RRP of £1.29 (20 x 2.5g lozenges).

“It’s important we offer our customers a variety of flavours and formats and we are absolutely thrilled to be launching our most loved flavour Throat & Chest in sugar free,” said Brand Manager Elizabeth Hughes-Gapper. "It is something we hope to do across all of our flavours and to begin with we have chosen a customer favourite, Throat & Chest with its fresh menthol taste.”

The medicated confectionery category is up by 73.8 per cent in terms of value sales and 50.2 per cent in terms of unit sales within the last 12 months. As part of that, Jakemans has seen one of the biggest share gains in value versus two years ago. Jakemans SKUs dominated the top-selling bag lines and drove an impressive 89 per cent of real value growth in bag formats within the last 12 months. The ongoing success in the category can be attributed to Jakemans’ 100+ year heritage of the brand.