Skip to content
Search
AI Powered
Latest Stories

Jameson invites consumers to ‘Join in wherever you are’ St. Patrick’s Day campaign

Jameson invites consumers to ‘Join in wherever you are’ St. Patrick’s Day campaign

Jameson, the Irish Whiskey, is inviting everyone to "Join In, Wherever You Are" this St. Patrick’s Day as part of a month-long integrated campaign. Running throughout March, Jameson will be investing significantly in generating mass awareness of the brand through a national media campaign, social conversation driven by famous faces including Tinie Tempah, and a series of virtual food and cocktail experiences to help fans to join in at home.

The campaign aims at capturing the essence of modern sociability, reflecting the three things needed to come together – the right people, a moment to share, and a glass to raise. The 30-second hero TV advert will reach over 81 per cent of ABC1 25-44 year olds in the UK, rolling out on channels including C4, ITV and Sky, as well as via Video on Demand. Further mass awareness will be driven by bespoke social assets and a competition offering one Jameson fan and three friends the opportunity to win a once-in-a-lifetime experience anywhere in the world for St. Patrick’s Day 2022.


The campaign will also be supported by PR and influencer activity which will see Jameson drive share of conversation online. Uniting for this year's St. Patrick’s Day celebrations are a host of famous "Pats", including Paddy McGuinness and Tinie Tempah (real name: Patrick Okogwu), as well as non-Pats such as TV presenter AJ Odudu. Together, they will be encouraging consumers to "join in" on social media.

More for you

NEO WTR WINS at the Zenith Global Ltd Global Water Drinks Awards 2024

NEO WTR WINS at the Zenith Global Ltd Global Water Drinks Awards 2024

NEO WTR, Europe’s first ethical spring water brand to use a 100 per cent Prevented Ocean Plastic bottle, has won Best Corporate Social Responsibility (CSR) Initiative at the Zenith Global Ltd Global Water Drinks Awards 2024. The industry's only Global Water Drinks Awards took place on Wednesday 29th October 2024 during Zenith Global's 21st Global Water Drinks Congress in Frankfurt, Germany. These prestigious awards celebrate excellence and innovation across every category of the water drinks industry worldwide.

NEO WTR was born out of a simple but powerful idea - to create a bottled water brand that doesn’t contribute to the plastic crisis but actively fights against it. In a world drowning in plastic waste, particularly from the soft drinks industry, NEO WTR’s mission is to transform the way we think about bottled water and packaging.

Keep ReadingShow less
Nomadic Powers into Protein

Nomadic Powers into Protein

Nomadic has launched "Power Pots", its latest foray into protein-rich products and the company’s fourth launch of 2024.
The duo of flavours - Chocolate Brownie and Smooth Caramel – feature a combination of vanilla yogurt with granola, plus chocolate brownie or caramel pieces.

Each pot features 20g of protein, plus 100 per cent of daily vitamin D and gut-friendly cultures, which all support immunity. This ‘trifecta’ of ingredients ticks an important box for Nomadic’s core consumers, which it describes as ‘hard-working busy people on the go’ – and who want satisfying, filling, foods which don’t compromise on taste.

Keep ReadingShow less
KTC Edibles launches Super High-Oleic frying oil

KTC Edibles launches Super High-Oleic frying oil

KTC Edibles Ltd (KTC), the UK’s largest supplier of edible oils, has launched Super High-Oleic Frying Oil, a traceable high-performance and long-life frying oil.


HOPO is blended using 100% traceable, organic, carbon-neutral RSPO Certified Sustainable Identity Preserved (IP) high oleic palm oil sourced directly from Daabon, a global leader in sustainable agriculture. KTC Super Hi Oleic can be offered with full traceability back to Daabon’s CI Tequendama SAS mill in Northern Colombia, providing complete visibility and zero deforestation guarantees - all the data customers need to comply with their obligations under the new European Union Deforestation Regulation (EU DR).

DAABON’s carbon-neutral organic palm oil has a Life Cycle Assessment (LCA) calculated CO2eq of -977kg per tonne, cradle to gate. The LCA was conducted using Ecopalma’s carbon footprint estimation tool, harmonised with the ISO 14067 standard.

This traceability offers other sustainability benefits, allowing customers to calculate their Scope 3 emissions - and because it’s sourced from Daabon, a global leader in sustainable agriculture, it can be an effective way for companies to reduce the carbon footprint of their frying operations.

Gary Lewis, Sales Director at KTC Edibles, explains, "Super Hi Oleic offers the gold standard in sustainable, high-performance, long-life frying oils. We believe in offering consumers innovative new products that not only meet their culinary needs but also align with their values and sustainability goals. This is a giant leap forward in the industry, and we're proud to be at the forefront of positive change."

The high oleic palm oil used in the product also offers some unique performance advantages. It has higher oxidative stability and smoke point, lower PUFAs (Polyunsaturated Fatty Acids) and saturated fats than standard oils. The non-GMO, non-additive formula also provides a long shelf life, a well-balanced fatty acid profile and neutral taste attributes, ensuring it can be blended with other vegetable oils for premium performance at competitive prices.

Created using a natural, non-GMO hybrid of a standard African palm tree and a native Latin American palm tree, high oleic palm oil offers significantly higher crop yields than standard palm. It also requires manual pollination leading to additional employment, helping boost the local economy - the costs of which are offset by the higher yields.

Keep ReadingShow less
TRIP brings viral Magnesium gummies to UK

TRIP brings viral Magnesium gummies to UK

TRIP, the UK’s fastest-growing soft drinks brand for the past two years, is excited to announce the launch of its new Magnesium Gummies.

After taking the market by storm with its award-winning range of functional Mindful Blend drinks, which were its most successful launches ever on Amazon, TRIP is continuing its mission to help people find calm and enjoy the benefits of magnesium in a new and convenient way. The gummies are available for purchase on the TRIP website for £19.60 and soon on Amazon, with plans for wider retail distribution in the coming months.

Keep ReadingShow less
ELFBAR launches its first 4-in-1 pod kit

ELFBAR launches its first 4-in-1 pod kit

Global vaping innovator ELFBAR has introduced its first four-pod system, the ELFBAR 4-in-1 pod kit.

Designed for flavour versatility, the rechargeable pod kit includes four 2ml pods, allowing adults to rotate between four flavours in one device.

Keep ReadingShow less