Jammie Dodgers launches new Giant Raspberry edition  

Jammie Dodgers has launched a new Giant edition. The new biscuit listing comes as the Jammie Dodgers brand sold £32.5m last year and has grown +18 per cent in volume year on year. The Giant single serve Jammie Dodger is FBC UK’s third biscuit format for the Jammie Dodgers brand, coming in alongside the traditional biscuits and the pre-portioned mini biscuits. Both the standard sized Jammie Dodgers and mini biscuits come in Raspberry and Apple & Blackcurrant flavours.

The Giant Jammie Dodger is currently sold by many chains foodservice outlets. Wholesale channels include Bidfood, Brakes and Spar (CJ Lang, Appleby Westward and Blakemore). The 50g biscuits come in a shelf-ready case of 20.

FBC UK continues to work with retailers to ensure family favourites such as the Jammie Dodgers Giant have visibility in store, attracting existing and new shoppers to the category with different formats.