Skip to content
Search
AI Powered
Latest Stories

JDE Peet’s appoints Rafael Oliveira as new chief executive

JDE Peet’s appoints Rafael Oliveira as new chief executive
Rafael Oliveira

Leading pure-play coffee and tea company JDE Peet’s on Monday announced the appointment of Rafael (Rafa) Oliveira as chief executive and stand-in executive director.

Oliveira, a Brazilian national who has also worked and lived in the UK, Australia, and Hong Kong, brings extensive global FMCG leadership experience to JDE Peet’s. He joins from The Kraft Heinz Company, where he served in various executive roles, most recently as EVP and president, International Markets (EMEA, APAC, and LATAM).


“I am thrilled to welcome Rafa to JDE Peet’s. His deep understanding of global markets and consumers, strategic acumen, and proven performance in the consumer sector is complemented by a passion for innovation and team development,” said Peter Harf, chairman of the board of JDE Peet’s.

“With Rafa’s appointment, the company is now entering a new and exciting phase. I am confident in Rafa’s ability to deliver against our strategic priorities and drive consistent performance across top-line, profitability, and cash flow whilst creating value for all stakeholders.”

During his 10 years at Kraft Heinz, Oliveira also served as EVP and president, UK, Europe, Middle East, Russia, and Africa, and previously, managing director for Australia, New Zealand and Papua New Guinea.

Prior to Kraft Heinz, he spent 10 years at Goldman Sachs Group, holding a variety of senior leadership positions, including as an executive director in the securities division in the UK and the emerging markets division in Hong Kong.

“It is truly my honour to take the helm of this storied company,” Oliveira said. “With more than 270 years of history, JDE Peet’s is an innovative company with an unmatched portfolio of iconic brands and products, allowing us to unleash the possibilities of coffee and tea to drive long-term value for shareholders and other stakeholders. I am excited to collaborate with the talented team and people at JDE Peet’s, who have built a remarkable company poised for profitable growth.”

Oliveira’s appointment is expected to take effect on 1 November. he will be based in Amsterdam, and his formal appointment as executive director is subject to shareholder approval at the company’s next annual general meeting on 19 June 2025.

JDE Peet’s reaffirmed that, considering its performance in the first nine months, the company is on track to achieve its 2024 outlook.

More for you

Plant-based ready meal

Plant-based ready meal brand on brink of collapse

British plant-based ready meal maker Allplants has filed a notice of intention to appoint administrators, citing ongoing financial losses, stated recent reports.

Allplants, known as the UK’s largest vegan ready meal brand, has faced mounting losses over recent years. Filing the notice provides the company with a critical window to explore options to avoid liquidation, such as restructuring, refinancing, or negotiating a sale.

Keep ReadingShow less
sottish retail-wholesale

Scottish retail-wholesale figure celebrated at University of Stirling graduation

Entrepreneur and businessperson Stanley Morrice, an influential figure in the retail and wholesale sectors, received an Honorary Doctorate from the University of Stirling at Stirling’s winter graduation held today (22).

Stanley, from Fraserburgh, is being recognised for his services to Scottish food, drink and agriculture. He entered the sector as a school leaver. In 1993, he joined Aberdeen-based convenience stores Aberness Foods, which traded as Mace. He rose to become Sales Director, boosting income by 50 per cent and tripling profits, and went on to be Managing Director, successfully leading the business through a strategic sale to supermarket group Somerfield.

Keep ReadingShow less
consumer cheer
iStock image
iStock image

Consumers cheer up as Budget nerves lift: GfK

British consumers have turned less pessimistic following the government's first budget and the US presidential election and they are showing more appetite for spending in the run-up to Christmas, according to a new survey.

The GfK Consumer Confidence Index, the longest-running measure of British consumer sentiment, rose to -18 in November, its highest since August and up from -21 in October which was its lowest since March.

Keep ReadingShow less
Retail Sales
Photo: iStock

Retail sales take bigger-than-expected hit in October

British retail sales fell by much more than expected in October, according to official data that added to other signs of a loss of momentum in the economy in the run-up to the first budget of prime minister Keir Starmer's new government.

The Office for National Statistics (ONS) said sales volumes have fallen by 0.7 per cent in October. A Reuters poll of economists had forecast a monthly fall of 0.3 per cent in sales volumes from September.

Keep ReadingShow less