JDE Peet’s will manufacture, distribute, and sell Costa Coffee-branded aluminium coffee capsules in Britain from September, the companies have announced.
Since 2012, JDE Peet’s has offered Costa Coffee-branded single-serve coffee pods for the Tassimo brewer system, unlocking significant category growth.
Combining Costa Coffee’s unique premium coffee shop appeal in Britain to JDE Peet’s in-home espresso-based technology and go-to-market will elevate single-serve offerings for both companies, JDE Peet’s said.
JDE Peet’s recently launched the L’OR Barista coffee brewer system in the UK – a unique proposition capable of accommodating a wide range of coffee drinks. With this new collaboration, JDE Peet’s will be able to offer consumers a wider range of choices through an extended brand portfolio and drive category value with its customer partners.
“We are excited to expand our collaboration with Costa Coffee. By extending the range of products offered under the L’OR Barista aluminium capsule system, we can offer coffee enthusiasts in Great Britain a wider selection of high-quality, single-serve choices at home,” Fabien Simon, chief executive of JDE Peet’s, commented.
“This important collaboration underscores our commitment to premiumisation through our unique coffee brewer technology as we serve more cups globally.”
Philippe Schaillee, chief executive of Costa Coffee, added: “We’re delighted to be growing our collaboration with JDE Peet’s.
“Our ambition is to lead the coffee sector by innovating and creating new experiences for consumers, whether that’s in a Costa Coffee store, away-from-home through our Costa Express and Proud to Serve coffee solutions, or at-home through our fantastic range of capsules, instant coffee, whole beans, and roast and ground. We’re confident that we’ll be able to unlock further growth and more people will be able to enjoy their favourite Costa coffee both on-the-go and at home.”
The manufacture, distribution, and sale of other coffee products in the Costa Coffee portfolio, such as instant coffee, whole beans, and roast and ground, will remain with Costa Coffee and are not covered by the new partnership.
