Leading pure-play coffee and tea company JDE Peet’s said it will combine its Out-Of-Home and CPG Europe segments, into one European segment under the leadership of Juan Amat, currently President, CPG Europe.
The company said the proposed organisational change will enable the European markets to apply a ‘true omnichannel approach', a model the company successfully applies in all of its other markets. Additionally, it will allow the company to leverage its brands more effectively and reduce complexity.
“Over the last couple of years, we have successfully implemented various initiatives that have strengthened the foundations and improved the performance of our Out-of-Home business. However, we operate in a dynamic environment, and how our customers and consumers engage with us, buy our products, and use our services continues to structurally evolve,” Fabien Simon, JDE Peet’s chief executive, commented.
“Combining our Out-of-Home and CPG Europe segments will allow us to better leverage our brand power and unlock value.”
