JDE Peet’s to launch breakthrough paper pack for soluble coffee

Leading pure-play coffee and tea company JDE Peet’s has announced its intention to launch a new paper pack for its soluble coffee ranges.

This new paper pack solution, billed as the first of its kind in the coffee market, will be recyclable. It is designed to create a more sustainable ecosystem in the soluble coffee market by incentivising the reuse of existing glass jars and tin formats. Moreover, the coffee from this new paper pack will generate the lowest carbon footprint within the existing range of JDE Peet’s products.

“This is an important step in driving the sustainability agenda of our company and yet another sign of our leadership in innovation,” Fabien Simon, JDE Peet’s chief executive, commented.

“We know that reducing packaging and promoting recyclability and reusability are increasing consumer needs. By providing more sustainable solutions within soluble coffee, one of the world’s most beloved and consumed beverages, we can maximise our positive contribution in decarbonising our own portfolios and the coffee market as a whole.”

JDE Peet’s said the innovative new paper pack directly supports the company’s effort of minimising its carbon footprint across its entire value chain and its goal of moving towards 100 per cent of packaging designed to be reusable, recyclable, or compostable by 2030. In line with this, in 2022, JDE Peet’s set targets validated by the Science Based Targets initiative (SBTi) to reduce emissions across scopes 1, 2 and 3.

This new range will be available in selected markets across multiple brands of JDE Peet’s’ portfolio as of 2024.