JDE Peet’s (Jacobs Douwe Egberts) has announced its trade website, JDE Professional, has undergone an update to enhance the user experience – helping operators maximise their hot beverage sales.
The updated website ensures a tailored offering to meet the specific needs of customers’ businesses, including Pret Express, a premium coffee solution for convenience stores and forecourts.
The update follows extensive interviews to gather feedback from professionals within the hospitality industry, including chefs, retailers and suppliers.
The new-look site delivers a simplified layout to aid navigation and will focus on lead generation and ensuring each user receives a more personalised service based on the channel they operate within.
Offering a wide range of machines and coffee from leading brands such as Kenco, L’OR, Douwe Egberts and Pret Express, the updated website offers a solution to suit every space and every occasion within hotels, workplaces and more.
“At JDE we are focused on the best coffee provision for customers, so we’re delighted to be able to unveil the revamped website to our users,” Clare Fuller, trade manager at JDE Peets UK&I, said.
“After listening to feedback from direct customers, we have developed a more user-friendly experience that delivers on all customer needs across all the key channels to support key decision-makers find the perfect coffee solution for their business.”
