Jisp enjoys a prosperous year

Jisp revealed it finished 2023 in a record-breaking position, with retail sales through its Scan & Save mobile app solution up 327 per cent, hitting the £3.5m mark for 2023, following an exceptional tail-end to the year. This means Scan & Save has now racked up £4.3m for retailers since launch.

Shopper savings through the app have reached £875,000 in 2023, up 31.4 per cent on the previous year and resulting in shoppers having now saved a total of almost £1.5m through Scan & Save since its launch. This follows an increase in shoppers in 2023 of 21 per cent.

Total scans of the app’s AR vouchers also saw an upturn of 90 pre cent on the previous year with scans hitting 1.9m for 2023 and bringing total scan since launch to almost 3m, demonstrating the continued growth in engagement with the Scan & Save solution as the nation fought inflation and a cost-of-living crisis through discounts.

Jisp’s work with big brands continued to grow at pace with a 41 per cent increase in the number of brand partners trading through the Scan & Save app, and the business boasting an 81 per cent retention rate. Revenues from brands wanting to benefit from the reach, increased sales and shopper insights provided by Jisp increased 524 per cent compared to the previous year.

The number of stores trading with Jisp in 2023 also saw a jump of 62 per cent versus 2022 showing the increasing popularity of the app. Retailers benefit from an average Scan & Save basket including six items rather than the industry average three, and more than double the number of shopper visits to store per week, as customers return to repeat-redeem the augmented reality vouchers. Nisa’s decision to scale up its relationship with Jisp aided growth and there are high expectations of continued benefits to retailers in 2024.

Growth in the number of active users of the app and awareness of its benefits is aligned with an increased targeted marketing and communications strategy which saw around 1m targeted emails and 1.3m in app push notifications sent to users, resulting in a surge in engagement. Social media engagement also rocketed with Jisp more than doubling followers and interactions through its channels.

The final quarter of 2023 also saw Jisp’s competition-based shopper activation service Scan & Win gain significant traction globally with confirmed deployments in UK and Ireland, Australia, Singapore, Canada, and the USA all due to roll out in early 2024.

Likes, followers, comments and browsing are all key performance indicators of online digital engagement and Scan & Win introduces an always-on marketing approach for brands to connect with shoppers globally. Leveraging the connections brands have with users online Scan & Win provides AI (Artificial Intelligence) links to packaging and products in circulation to initiate gamified experiences and in doing so captures zero-party data on users.

Scan & Win promotions are independent of purchase but amazingly deliver 20 per cent conversion rates from sale. Zero, first and third-party data connect autonomously to allow brands greater transparency of physical retail.

“We delighted with how we ended 2023 and we’re looking forward to another fast start in 2024,” commented Jisp’s managing director, Ilann Hepworth. “The level of growth we’ve experienced across the business has been phenomenal particularly the 327 per cent increase in retail sales. It’s also pleasing that through what has been a tough year for shoppers we were able to provide savings of approaching £1m in a single year, including some strong pre-Christmas promotions to help out over the festive period.

“We’ve got lots more to come in 2024, we’re set to launch a number of global campaigns with commercial partners from this February and we have another big UK wholesale announcement following on from the launch of our wholesale platform, which we believe will be a real game changer. Watch this space!”