Shopping app Jisp has launched a new Augmented Reality (AR) vouchering system, Scan & Save, for brands, independent retailers and their customers.
Initially launching at 12 Nisa stores across the UK, the vouchers will allow customers to exclusively save up to 60 per cent on more than 65 products from leading brands such as Mondelez, PepsiCo, Kelloggs, Molson Coors and Nomad Foods.
The Scan & Save feature reads product barcodes and presents exclusive promotions, which customers can then save and redeem with their mobile phones. It combines Scandit, the leader in mobile computer vision, AR technology, with Jisp’s consumer app.
Jisp said the solution will help brands focus on minimising carbon footprint and waste through reduced need for in-store POS, optimising budgets, improving commerce/communications and growing sales in store. Retailers will also be remunerated for each scan and redemption of the voucher, creating an opportunity for brands to incentivise store owners and build loyalty.
"This is truly disrupting technology that will revolutionise the way brands advertise their products in physical stores whilst maximising sales for retailers," Julian Fisher, chief executive of Jisp, said.
"With a crowd of marketing and promotional materials taking up space, messaging can be diluted or, at worse, confuse customers. With Scan & Save by Jisp, chosen promotions are delivered directly to consumers’ mobile phones."
Jisp Mini retailer device
Scan & Save will also support brands and retailers’ marketing efforts once the HFSS (high in fat, sugar and salt) legislation comes into force in October 2022. As the AR vouchers will only appear to those customers that are actively looking to purchase a product in the HFSS category, Jisp said it ensures compliance with the regulation and allows brands and retailers to hyper-personalise their offers by fascia, location and customer.
"This technology feeds into our suite of solutions such as Home Delivery, Click & Collect and Scan & Go, benefitting brands, retailers and consumers whilst at the same time providing fresh opportunities for advertising post-HFSS legislation. We are exceptionally proud to be the first UK company to provide this service to brands and retailers of any size and shape," Fisher said.
James Taylor, head of central operations at Nisa, added: "We are thrilled to be partnering with Jisp to trial this innovative solution through Nisa partners and look forward to seeing how Scan & Save performs and importantly, the response it gets from independent retailers and their customers.
"This initiative from Jisp is another example of how forward-thinking they are as a business and we're delighted to be able to work with them on such an exciting project."
