Shopping app Jisp said it has reached 10,000 scans, 5,000 taps and 2,000 redemptions in just five weeks of its Scan & Save trial with 14 Nisa stores.
The company has been working with major brands such as Kellogg’s, Red Bull and Nomad Foods to offer savings on certain products using Augmented Reality (AR) vouchers.
“It has only been five weeks, and what a fantastic achievement for Jisp, Nisa and our brand partners,” commented Greg Deacon, chief customer officer at Jisp.
“To deliver the participation, adoption and engagement from both retailers and shoppers is phenomenal. It’s not just the amount of scans, taps and redemptions that we are looking at - we are really diving deep into the who, where and when in store and at the shelf edge.”
Scan & Save has dramatically boosted brand sales, with Red Bull, including Sugar Free cans, and Trivento Malbec wine being the top-selling products followed by Fanta and Coca-Cola cans.
Alan Carr, the owner of Nisa Newport Stores, said: “We’re delighted to have partnered with Jisp and Nisa on Scan & Save. This has been really welcomed by our shoppers, helping them to save monies on their favourite brands. We even had a “Scan a Grand” winner which was brilliant.
“Jisp help us promote locally to increase footfall and shopping with us. In addition,we welcome the extra monies received for shoppers scanning in our store which is a great reward. Scan & Save is really easy to use, and we’re looking forward to see how this grows heading into Christmas.”
Nisa retailers have been rewarded for every single voucher tap and offer redemption in store, in total earning £400 across five weeks. This significantly improves retailer engagement not only with participating brands to build loyalty but also helps retailer bottom line and margin enhancing the products on offer.
“The early shopper adoption has been impressive, with a strong number of repeat users at 59 per cent which shows that our tech is boosting loyalty. We’ve also noticed that the majority of shoppers were aged 30-39, with half of the customers being mostly female,” Deacon explained.
“Data like this allows us to advise brands and retailers on how they can optimise their budgets, fine-tune marketing campaigns, improve store operations and reward retailers and shoppers alike,” he added.
James Taylor, Nisa’s head of central operations, said: “The early indications from the Scan & Save initiative are superb, and we’re delighted to be a part of it. It’s a brilliant new way of engaging with shoppers and helping to drive footfall which is always very welcome to our independent retailers, and we’re excited to see how it continues to perform over the coming weeks.”
