The retail technology company Jisp is set to launch its “Jispmas” seasonal campaign to drive additional sales for its brand and retailer partners, and special savings on a range of products for its shoppers.
Jisp introduced its Jispmas campaign two years ago and it proved a huge success for retailers, creating added opportunities for engagement and incremental sales. The campaign has grown in success each year since launch.
Redemptions of the Jispmas promotions through the Scan & Save app jumped by 877 per cent in 2023 versus its inaugural year (2022), with retail sales for the campaign also jumping a massive 807 per cent year-on-year.
The Jispmas campaign in 2023 performed 95 per cent better than a standard promotional period* in terms of retail sales value, demonstrating the impact the campaign has in driving sales for brands and retailers.
The Jispmas campaign provides two opportunities to promote a different special deal daily for a period of 12 days in both November and December** and this year features brands such as Brewdog, Asahi, KP Snacks, Pladis and Hovis.
KP Snacks, Asahi and Hovis all ranked in the top five most popular brand deals in 2023’s promotion, and their return in 2024 is further recognition of the power of Jispmas as a sales driver.
Alex Rimmer
“Jispmas has performed extremely well for us over the last two years providing added theatre and increasing the opportunities for brands to get their products in front of customers with a tantalising discount to aid purchase,” said Jisp’s marketing and communications director, Alex Rimmer.
“The campaign has delivered improved results each year and has been proven to secure an uplift in sales across the promoted products for both brands and retailers, with retailers enjoying the added benefit of increased incremental sales in store.”
The deals are communicated through Jisp’s omni-channel retail media platform, comprising targeted emails, push notifications, in-app pushes, digital advertising, social media and more.
Jisp’s Scan & Save still runs promotions through the entirety of these three-week promotional periods (20/11/24 - 10/12/24 & 11/12/24 - 31/12/24), ensuring no one misses out, but the special Jispmas deals receive additional daily promotion providing added value for brands.
*Comparison is between the two three-week promotional periods prior to the two three-week promotional periods of Jispmas.
**Jispmas campaign runs from 20/11/24 to 01/12/24 and then from 11/12/24 to 22/12/24
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