JJ Whitley launches new lemon citron

Halewood Artisanal Spirits has announced the launch of a new variant for its JJ Whitley Vodka range – Lemon Citron.

JJ Whitley Lemon Citron is available for all channels to order now. It is a deliciously fresh addition to the line-up, which adds a zesty twist to cocktails and simple mixers. As with all products in the JJ Whitley range, it is distilled in the UK.

The new launch also showcases the updated JJ Whitley glass bottles which are manufactured by Yorkshire based suppliers, Beatson Clark. Their closed loop recycling system ensures that large volumes of post-consumer glass are processed on site and used in the production of its new bottles, significantly reducing environmental impact of the manufacturing process.

Rachel Adams, global marketing manager, Halewood Artisanal Spirits comments; “We know that citrus flavours rank highly amongst consumer preference within the spirits category, and lemon flavours work particularly well with our smooth JJ Whitley Vodka so we’re confident that this will be popular choice as we approach the spring months. The launch also marks the start of an exciting new innovation pipeline for our JJ Whitley range.

“We’re pleased to unveil our new glass bottles too, showcasing our dedication to providing more sustainable solutions across our business to reduce our carbon footprint”.New JJ Whitley Lemon Citron is available for all channels to order now. It is currently available on the Drop Store, RRP £17.