JJ Whitley Vodka extends range with new formats

JJ Whitley Vodka has extended its range with the addition of new 35cl and 20cl formats across its best-selling variants, including JJ Artisanal Russian Vodka and Raspberry Vodka.

Distilled in St Petersburg using quality Russian ingredients, the JJ Whitley Vodka range provides retailers with a premium vodka at an accessible price point. Now, with the addition of the new pack sizes, the range will also enable retailers to tap into a wider range of shopper missions.

“We know that shoppers are keen to experiment with new flavours and drinks, particularly in the flavoured vodka category which is continuing to see good growth,"said Graeme Sharp, Trade Marketing Manager, Impulse at Halewood Artisanal Spirits. "Our new 35cl and 20cl bottles provide a perfect option for these shoppers, who may want to try the product before purchasing the larger format”.

With the addition of the new sizes, the JJ Whitley range now includes 5cl, 20cl, 35cl, 70 cl, 1l and 1.75cl formats across its Artisanal Russian Vodka and Flavoured Vodka variants.