Skip to content
Search
AI Powered
Latest Stories

JJ Whitley Vodka unveils two new flavours

JJ Whitley Vodka has announced the addition of two new flavoured vodka variants to its growing portfolio – Peach and Apricot and Apple and Lime.

Fusing smooth, crisp vodka with on trend autumnal flavours, the two new launches will provide retailers with a premium flavoured vodka offering to tap into the growing flavoured vodka category.


With an impactful aroma of freshly picked, summer ripened orchard stone fruits and delicious peach notes, JJ Whitley’s Peach and Apricot Vodka is perfect for creating simple, delicious serves which also tap into the growing global drinks trend for autumnal stone fruits.

It’s delicious mixed with Peach Iced Tea for an easy, long drink, or with prosecco for a great twist on a Bellini.

JJ Whitley Apple & Lime boasts subtle notes of tart green apples with a lingering hint of zesty, freshly peeled limes, all blended with exceptionally pure distilled vodka.

The resulting crisp and versatile liquid is made to be paired with a range of mixers such as cranberry juice or lemonade to add a twist of flavour for any occasion.

Kelly Coughlan, international marketing manager, white spirits at Halewood Artisanal Spirits comments: “We know that consumers are increasingly looking for quality spirits with strong provenance, and the JJ Whitley portfolio is perfectly positioned to deliver on this.

"Over the past few months, we’ve seen extremely strong results with our JJ Whitley Raspberry Russian Vodka, with our 1l variant now being the biggest contributor to mat flavoured vodka growth in grocery[1], which demonstrates the quality of the liquid, and the growing consumer demand for quality, flavoured vodka.

“As flavoured vodka continues to see strong growth, with consumers increasingly looking for new and innovative flavour combinations, our versatile Peach & Apricot and Apple & Lime variants with their on trend flavour profiles, smooth vodka and accessible price point, will provide retailers with a strong, premium flavoured vodka portfolio to tap into this growing trend”.

The new 70cl bottles showcase the clear liquid, with distinctive premium, embossed detail and striking colours to guarantee instant stand out on shelf, available now, ABV 38%, RRP £16.

More for you

World of Sweets unveils new popping candy range from Warheads

World of Sweets unveils new popping candy range from Warheads

Confectionery distributor World of Sweets has revealed the latest novelty product from America’s leading sour candy brand Warheads.

The new offering is part of their plans to bring more of America’s much-loved sour flavours to UK customers.

Keep ReadingShow less
Carlsberg Christmas jumpers

Carlsberg unveils limited edition Christmas jumpers in unique ‘knit reveal’ campaign

Carlsberg have revealed their new, limited edition Christmas jumpers – in a Home knit and Away knit.

This social-first campaign puts a twist on the traditional football kit launch with a world-first ‘knit launch’ as the country gears up for Christmas. These special jumpers feature the iconic Carlsberg logo and hop leaf as the ‘club badge’ for a fabulous celebration of the brand’s strong links to football, as well as of all things festive.

Keep ReadingShow less
Boost Energy Drinks Can

Boost Drinks unveils 500ml cans in Energy range

Boost Drinks has announced the exciting introduction of 500ml cans to its Energy range launching in Original, Sugar Free Original and Red Berry varieties at just £1.

Leveraging its standing as the third largest brand in Energy Stimulation, Boost expands on its hugely successful 250ml energy range with the new, larger 500ml cans. 500ml is the largest energy drinks size and is worth a huge £745m - enjoying 13 per cent YoY growth, offering even bigger profits for retailers.

Keep ReadingShow less
Troye Sivan

Smirnoff announces new global partnership with Troye Sivan

Smirnoff brings in Troye Sivan as ‘Chief Vibes Officer’ in new global campaign

Leading vodka brand Smirnoff has announced the appointment of Grammy-nominated global star Troye Sivan as its new Chief Vibes OFFicer (CVO), marking the start of a new multi-year partnership with the Australian singer-songwriter.

One of the most celebrated artists in popular culture today, Sivan has just completed the much anticipated ‘Sweat’ tour alongside friend, artist and frequent collaborator Charli XCX, and is about to embark on the Australia and New Zealand leg of his global solo tour, following the release of his hit 2023 album, ‘Something to Give Each Other’.

Keep ReadingShow less
Seabrook Fire Eaters

Seabrook launches price marked pack for Fire Eaters

Seabrook Crisps has unveiled a new price marked pack for the popular Fire Eaters.

Part of Seabrook’s Loaded sharing range, Fire Eaters Smokehouse Cayenne and Trinidad Scorpion Chilli flavours are now available in a 65g bag with a price mark of £1.25.

Keep ReadingShow less