Skip to content
Search
AI Powered
Latest Stories

Johnnie Walker launches four exclusive 200th anniversary releases 

Johnnie Walker today unveiled four exclusive limited editions to mark its 200th anniversary.

Celebrating the incredible journey started by its founder, John Walker, in 1820, the anniversary releases include a new bottle design and three newly crafted whiskies.


"We wanted to mark our 200-year journey with the launch of these four exclusive limited editions – they're a celebration of where we've come from but, more than that, they are each expressions of what's possible today and into tomorrow, and that's exciting,” said John Williams, Diageo Global Scotch Director.

"John's spark, vision and entrepreneurial fire were the impetus to growing the John Walker name, our business and ultimately a new future for Scotch whisky. This year we're celebrating the steps he first took - steps that have inspired generations of our whisky makers and are at the heart of everything we do today and will do tomorrow."

The Johnnie Walker Blue Label 200th Anniversary Limited Edition Design features stunning illustrations paying homage to some of the great cities and countries that have been part of the brand’s story.

The new whiskies joining the celebrations are Johnnie Walker Blue Label Legendary Eight, John Walker & Sons Celebratory Blend and John Walker & Sons Bicentenary Blend.

The Legendary Eight is crafted using whisky hand selected from only eight legendary distilleries that all existed in 1820, including some very rare expressions from long-closed "ghost" distilleries.

The Celebratory Blend is a nod to the launch of Old Highland Whisky in the 1860s and inspired by the flavours found in the Walker family's grocery store during that period. It is crafted with whiskies from distilleries operating at the time.

The Bicentenary Blend is crafted with rare and exceptional whiskies, all aged for at least 28 years, including whiskies from long-closed "ghost" distilleries such as Pittyvaich, Cambus and soon to be re-opened Port Ellen.

All four limited edition releases will launch from October.

More for you

Pick n Mix Station

Hancocks launches new Pick N Mix brand

Leading confectionery wholesaler Hancocks has launched a new brand, showcasing the best of pick and mix.

Pick n Mix Station is a new range of bulk bags containing different mixes of customers' favourite pick and mix treats, offering great value for retailers and their customers.

Keep ReadingShow less
World of Sweets unveils new popping candy range from Warheads

World of Sweets unveils new popping candy range from Warheads

Confectionery distributor World of Sweets has revealed the latest novelty product from America’s leading sour candy brand Warheads.

The new offering is part of their plans to bring more of America’s much-loved sour flavours to UK customers.

Keep ReadingShow less
Carlsberg Christmas jumpers

Carlsberg unveils limited edition Christmas jumpers in unique ‘knit reveal’ campaign

Carlsberg have revealed their new, limited edition Christmas jumpers – in a Home knit and Away knit.

This social-first campaign puts a twist on the traditional football kit launch with a world-first ‘knit launch’ as the country gears up for Christmas. These special jumpers feature the iconic Carlsberg logo and hop leaf as the ‘club badge’ for a fabulous celebration of the brand’s strong links to football, as well as of all things festive.

Keep ReadingShow less
Boost Energy Drinks Can

Boost Drinks unveils 500ml cans in Energy range

Boost Drinks has announced the exciting introduction of 500ml cans to its Energy range launching in Original, Sugar Free Original and Red Berry varieties at just £1.

Leveraging its standing as the third largest brand in Energy Stimulation, Boost expands on its hugely successful 250ml energy range with the new, larger 500ml cans. 500ml is the largest energy drinks size and is worth a huge £745m - enjoying 13 per cent YoY growth, offering even bigger profits for retailers.

Keep ReadingShow less
Troye Sivan

Smirnoff announces new global partnership with Troye Sivan

Smirnoff brings in Troye Sivan as ‘Chief Vibes Officer’ in new global campaign

Leading vodka brand Smirnoff has announced the appointment of Grammy-nominated global star Troye Sivan as its new Chief Vibes OFFicer (CVO), marking the start of a new multi-year partnership with the Australian singer-songwriter.

One of the most celebrated artists in popular culture today, Sivan has just completed the much anticipated ‘Sweat’ tour alongside friend, artist and frequent collaborator Charli XCX, and is about to embark on the Australia and New Zealand leg of his global solo tour, following the release of his hit 2023 album, ‘Something to Give Each Other’.

Keep ReadingShow less