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Johnnie Walker launches new limited-edition collection to mark 200th anniversary

Kiran Paul
By Kiran PaulAug 25, 2020
Kiran Paul
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Leading Scotch whisky brand Johnnie Walker has unveiled three new limited-edition bottles to mark its 200th anniversary.

The collection includes Red Label, Black Label and Gold Label Reserve variants in block-colour bottles, with the iconic slanted label replaced by an opaque wrap.

“These limited-edition bottles give a bold new look to our most iconic whiskies and perfectly celebrate Johnnie Walker’s depth of character as we celebrate this incredible 200-year milestone,” said Ali Reynolds, Johnnie Walker’s brand ambassador.

“This striking new design is sure to stand-out on shelf and appeal to both enthusiasts and those who are new to the Scotch scene. The new bottles also make an ideal option for gifting occasions as we showcase the innovative brand ethos and open the doors to a new generation of whisky drinkers.”

The Black Label bottle is available for convenience and wholesale channel, while the Red will be stocked at Spar and Booker, among others.

Johnnie Walker has earlier unveiled four exclusive limited editions, a new bottle design and three newly crafted whiskies, to mark the anniversary.

johnnie walker

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