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JTI expands cigarillo range with new Sterling Dual Double Capsule Leaf Wrapped

JTI expands cigarillo range with new Sterling Dual Double Capsule Leaf Wrapped
Andy Marino
By Andy MarinoApr 24, 2023
Andy Marino
Andy was born in London just in time to see England win the World Cup, and much later began his career in academia, gaining a PhD in American Literature and lecturing at several universities, including Maryland and Gothenburg in Sweden, and pursuing a sideline in sheep-farming before moving back to London and becoming a literary agent and TV documentary-maker (working for various broadcasters and making series such as the BBC’s Monsoon Railway, set in Bengal). He has written several biographies, including the Second World War story American Pimpernel, and became the official biographer of India’s Prime Minister (then Chief Minister of Gujarat) publishing Narendra Modi, a Political Biography (Harper Collins). Andy joined Asian Media Group in 2018, his first “proper” job, and has been there ever since, believing that, while trade journalism might not save the world, it might just save journalism.
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JTI has expanded its cigarillo portfolio with the launch of the new Sterling Dual Double Capsule Leaf Wrapped, offering double the flavour with a combination of peppermint and berry mint capsules.

The cigarillo category has continued to grow in both grocery and convenience channels, particularly over the last 12 months, and is now worth approximately £8m a month, showcasing the category opportunity available for retailers.

The innovation joins the already successful Sterling Dual Capsule Leaf Wrapped range - the fastest growing cigar brand in the UK and the number one cigarillo brand, with a 92.4 per cent share of the market. The new flavour is a valuable addition to existing portfolios, giving retailers another way to maximise sales in a growing category.

STERLING DUAL DOUBLE LEAF WRAPPED 10 PMP £5 70 RF 2

“Sterling Dual Capsule Leaf Wrapped has had a strong couple of years since launching in 2019 and we wanted to build on this success by providing retailers with new flavours that respond to current trends," said Mark McGuinness, Marketing Director at JTI UK. "We know that berry is already a popular flavour within other categories, such as Vape and Heated Tobacco products, so with this innovation we know we can help retailers drive incremental sales in their store. What’s more, the lower price point and the fact we can offer a 10-pack, means retailers can cater to those shoppers looking for value-for-money tobacco options – something we know is important for many right now.”

Available now across all UK channels, Sterling Dual Double Capsule Leaf Wrapped has a RRP of £6.00 for a pack of 10. There will also be an exclusive introductory price marked pack (PMP) of 10 launching at £5.70 in the Convenience and Independent channels.

Stock up on Sterling Dual Double Capsule Leaf Wrapped now to make the most of this highly successful brand. For more information on Sterling Dual Double Capsule Leaf Wrapped or any other JTI product, retailers should speak to their local JTI Sales Representative or call the help desk on 0800 163503. Retailers can also visit www.jtiadvance.co.uk for further information.

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