KAH Tequila, the 100 per cent agave tequila brand owned by Amber Beverage Group, is now the UK’s No.1 Ultra-Premium Tequila by value and volume, outperforming Patron Silver, new data shows.
NielsenIQ data for the past six months indicates that KAH Tequila is the top performing Tequila in its price range within the grocery channel during the period ending 11 March.
The performance is chiefly as a result of the growing consumer trend towards tequilas as the next high-growth spirits category and KAH was the first super- or ultra-premium tequila.
The brand is distributed in the UK by Amber Beverage UK, the subsidiary of Amber Beverage Group, the fast-growing global beverage company.
“KAH is an eye-catching as well as delicious, authentic tequila brand," said Tina Connolly, Senior Brand Manager for Amber Beverage UK.
“Whilst of course tequila is not new, the move towards hand-crafted, authentic, sipping tequilas has attracted what is in effect a new wave of tequila lovers, whether they are new to the drink or whether they are revising outdated views based on drinking poor mixtos in their youth.”
The brand owner is predicting a strong brand growth trajectory during the rest of 2023, anticipating that volume will be doubled this year. A new expression is planned for introduction into the UK later in the year.
