Kahlúa partners with Salma Hayek to launch Espressohoho Martini Bauble

Just in time for the festive season, Kahlúa has partnered with Salma Hayek Pinault to launch the limited-edition Espressohoho Martini Bauble – a unique drinkable ornament designed to spice your tree up in dramatic style, with everyone’s favourite seasonal cocktail: the Kahlúa Espresso Martini!

12 limited edition baubles are available via auction on Kahlúa’s Espressohoho BaubleshopeBay page for one week only (available to UK bidders only).

Refillable and reusable, the baubles caused a causing a stir after Salma Hayek Pinault posted a picture of the delicious addition to her 2024 Christmas tree décor in an Instagram post: "This holiday season you can help farming families in my home state of Veracruz by bidding on one of these 12 limited edition @Kahlúa Espressohoho Martini baubles. Proceeds will go to Coffee For Good. Search 'Espressohoho Martini Bauble' on Ebay for a chance to get one."

Salma partnered with Kahlúa in 2023 to support the Coffee for Good initiative, which benefits the coffee farming community in her hometown of Veracruz, Mexico’s finest coffee-growing region and (not so coincidentally) the birthplace of Kahlúa.

All proceeds raised from the Espressohoho Martini Bauble support Kahlúa’s Coffee for Good initiative, promoting sustainable, long-term agricultural practices increasing the demand for Veracruz’s premium coffee.

“Kahlúa is such a fun brand and Salma is the perfect person to front a creative campaign that puts humour at the forefront of festive celebrations," said Alison Perrottet, Brand Director for Pernod Ricard UK. "Kahlúa is continuing to grow in both the On- and Off-Trade thanks to the popularity of the Espresso Martini and supporting local coffee farmers through the brand’s Coffee for Good initiative is the sparkling star on the tree, we know our audience will be crashing the internet to get their hands of an Espressohoho Martini Bauble!”