KBE Drinks introduces Kingfisher Zero

Premium world beer, cider and spirits company KBE Drinks has announced the launch of an alcohol-free variant of Kingfisher, its biggest brand. Kingfisher Zero is available to retailers now in 330ml bottles with a wholesale RRP of £19.99 for a pack of 24 bottles.

Kingfisher Zero embodies the quality and flavour of Kingfisher Premium, but without alcohol and, most importantly, without compromising on taste. With 85 per cent of pubs* now serving alcohol free beer and as many as 50 per cent of adults having purchased from the no or low category in the past year, it’s clear a growing number of consumers are looking for high-quality alcohol-free drinks**, whether at home or in pubs, bars or restaurants. But quality and authenticity are also important and Kingfisher Zero will be brewed from only natural ingredients to replicate the refreshing taste of Kingfisher Premium.

As India’s number one beer, Kingfisher has found huge success in the Indian restaurant channel due to its quality and authentic Indian heritage. However, in recent years as the trend for premium session beers has really taken off, KBE Drinks have been seeding the brand outside of this occasion and it is now served in pubs and bars across the country. Kingfisher Premium is the official beer of Southampton FC, has been sold at festivals including Bestival, Isle of Wight and Taste of London and enjoys huge success in the off trade, within both the grocery and convenience channels.

“We are delighted to announce the arrival of Kingfisher Zero, a long-requested addition to our portfolio," said Andy Sunnucks, Senior Brand Manager for Kingfisher. After successfully repositioning the brand last year, we want Kingfisher to continue to lead the Indian beer category and have a credible offering to meet the current growth in alcohol free occasions. It was also important to us that we’re not just ticking a box and that the new liquid is not only of good enough quality to replicate the original, but also stands on its own as a quality drink.”

If you are interested in stocking Kingfisher Zero, please contact info@kbedrinks.com. To view the rest of the KBE Portfolio, visit kbedrinks.com.

* British Beer and Pub Association

**ISWR Drinks Market Analysis