Kellanova has announced a record £75m investment at their site in Wrexham, in north Wales, with at least 130 new jobs to be created.
Kellanova said the investment marks its biggest single investment in the UK in over three decades, making the factory the largest cereals manufacturing plant in Europe.
The breakfast cereal giant has confirmed that brands including Kellogg’s Corn Flakes, Crunchy Nut and Special K will continue to be produced in the UK after their Trafford Park site closes in late 2026.
The Wrexham plant produces brands including Special K, All-Bran and Fruit 'n Fibre. Kellanova said it will move production of Corn Flakes and Crunchy Nut from its Greater Manchester plant, doubling the Welsh factory's capacity to 1.5 million boxes a day.
“By bringing together the manufacturing of all our major breakfast cereals at one site in Wrexham, we can make significant leaps forward in the efficiency, quality and sustainability of our operation,” Chris Silcock, Kellanova UK managing director, said.
“We look forward to making Wrexham the home of our cereal production for many generations to come.”
Opened by Kellogg's in 1978, the Wrexham factory currently employs 350 people.
Trade union Usdaw welcomed the announcement.
“This Kellanova investment in their Wrexham site is very welcome news and clearly demonstrates the company’s ongoing commitment to UK food manufacturing. The new jobs created will be a boost for the Wrexham economy and modernising production processes reduces the environmental impact of the business,” Mick Murray, Usdaw area organizer, said.
“Our members at the Trafford Park site in Greater Manchester are obviously devastated by the announced closure of their factory. Today’s news of 130 new jobs provides an additional opportunity for Trafford Park workers to stay employed within the business and transfer.”
