Kellogg’s expands Rice Krispies Squares range with new Strawberry Sundae flavour

Kellogg’s UK has added a new limited-edition Strawberry Sundae flavour to its American Style Rice Krispies Squares range.

The new bars are available now in Asda, starting at £1.65 (pack of four), with other stores to follow in the coming weeks.

Rice Krispies Squares is the leading snacks brand in the treat segment, with 2.9 million households consuming them every year in the UK [Kantar 52 w/e March 2023].

The launch combines a classic, well-loved flavour in strawberry with a mouth-watering sundae twist, inspired by retro diners to add a taste of America.

“Our American Style range of Rice Krispies Squares has continued to go down a treat with shoppers, so we cannot wait to add a tasty new flavour,” Sam Harper, Kellogg’s UKI snacks activation brand lead, said.

“The addition of our limited-edition Strawberry Sundae flavour is something we know Squares fans will love.”

This latest launch joins the American Style range, including the Mint Choc Shake flavour that launched last year.