Skip to content
Search
AI Powered
Latest Stories

Kellogg’s expands Rice Krispies Squares range with new Strawberry Sundae flavour

Kellogg’s expands Rice Krispies Squares range with new Strawberry Sundae flavour

Kellogg’s UK has added a new limited-edition Strawberry Sundae flavour to its American Style Rice Krispies Squares range.

The new bars are available now in Asda, starting at £1.65 (pack of four), with other stores to follow in the coming weeks.


Rice Krispies Squares is the leading snacks brand in the treat segment, with 2.9 million households consuming them every year in the UK [Kantar 52 w/e March 2023].

The launch combines a classic, well-loved flavour in strawberry with a mouth-watering sundae twist, inspired by retro diners to add a taste of America.

“Our American Style range of Rice Krispies Squares has continued to go down a treat with shoppers, so we cannot wait to add a tasty new flavour,” Sam Harper, Kellogg’s UKI snacks activation brand lead, said.

“The addition of our limited-edition Strawberry Sundae flavour is something we know Squares fans will love.”

This latest launch joins the American Style range, including the Mint Choc Shake flavour that launched last year.

More for you

Smirnoff Miami Peach Launch

Smirnoff Launches Miami Peach Spirit Drink for Summer

Smirnoff launches new Miami Peach product just in time for spring

Vodka brand Smirnoff is launching a brand-new product: Smirnoff Miami Peach Spirit Drink. New Smirnoff Miami Peach combines juicy-sweet peach flavours with the smooth taste of Smirnoff Vodka, inspired by the vibrant energy of summer days on Miami Beach. Peach is a delicious and versatile flavour making it perfect for creating a range of simple and impressive serves.

New product launches in the flavoured vodka category contributed £7.6m growth in the off-trade last year, and Smirnoff is looking to drive further incremental sales in the category as consumers look to experiment with new favourites ahead of the summer.

Keep ReadingShow less
Riot Labs launches 12 supercharged e-liquid flavours

Riot X Blackcurrant & Passionfruit e-liquid flavour

Riot Labs launches ‘supercharged’ range of new e-liquid flavours

E-liquid producer Riot Labs has launched what it calls a “supercharged” collection of new flavours for 2025.

The launch comes at a crucial moment for the vape sector, with the impending disposables ban on 1 June set to push vapers towards pods and refillable devices to help them continue their quit smoking journey.

Keep ReadingShow less
limited edition Disney PEZ wholesale

wholesale PEZ dispensers

Hancocks launch new PEZ dispensers this spring

Confectionery wholesaler Hancocks is set to launch new licences within the popular PEZ dispenser range.

The new licences offers retailers the chance to link up with new film launches, and maximise sales through offering popular character-driven confectionery which is sure to grab attention in stores.

Keep ReadingShow less
Hancocks wholesale candy multi-buy deals

Crazy Candy Factory wholesale prices

Hancocks shares must-stocks for this Easter

Confectionery wholesaler Hancocks has launched a brand new Knockout Novelty Deal, offering retailers unmissable savings on a wide range of novelty treats.

The new novelty multi-buy deal offers retailers a chance to save 50p per case when buying ten or more across best-selling novelty brands Crazy Candy Factory, Kidsmania and Sweet Bandit.

Keep ReadingShow less