Kellogg’s will soon launch High Protein Bites, the newest addition to its cereal lineup.
High Protein Bites will soon be available in a rich Choco Hazelnut flavour, are high in fibre, non-HFSS, and contain 21% plant-based protein, offering a choice of cereal for those who are looking to build more protein into their day.
With a growing trend for more protein at breakfast time, more cereal products are calling out Protein benefits on pack - up by 23 per cent in the last year. Kellogg’s new High Protein Bites will help to provide greater choice for those looking to kick start their day by incorporating more protein into their daily routines.
“We understand the benefits of a protein rich breakfast to help kick start your day, and we know this is something our shoppers are looking for too,” said Lejla Damon, Senior Activation Brand Manager. “This is why we are so excited to announce the launch of Kellogg’s High Protein Bites, in a delicious Choco Hazelnut flavour – bringing greater choice to the everyday shopper looking to up their protein intake.”
No matter your morning routine, Kellogg’s shows up to the nation’s breakfast tables, with a variety of breakfast options. Kellogg’s continues to amplify its legacy as the “OG” of breakfast with its recent £12m integrated marketing campaign “See you in the morning” and strategic investment to grow the cereal category and its brands.
High Protein Bites will be available to convenience from July 2025
Each 400g pack has a recommended retail price of £3.50
