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Kellogg’s unveils Corn Flakes variant for Rice Krispies Squares

Kellogg’s unveils Corn Flakes variant for Rice Krispies Squares
Kiran Paul
By Kiran PaulJul 01, 2024
Kiran Paul
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Kellogg’s has combined two iconic cereal brands - Rice Krispies and Corn Flakes – for a new Rice Krispies Square variant.

Since bursting onto the UK market in 1997, Kellogg's Rice Krispies Squares have proved to be a best seller. Now, Corn Flakes are making their debut collaboration with the popular snack to produce an unrivalled bar that delivers on taste and enjoyment.

Kellogg’s Rice Krispies and Corn Flakes Squares will be arriving in stores this week, with the new offering combining the light and chewy marshmallow Rice Krispies Squares with the classic crunch of Corn Flakes.

“Corn Flakes have always been a much loved and celebrated part of Kellogg’s history. To be able to combine such a classic cereal product with the UK’s leading treat segment snack brand is extremely exciting,” commented Sam Harper, snacks activation brand lead.

“We can’t wait to see what Squares’ fans make of this new and iconic offering!”

Initially available in Morrisons and selected discounters this week, Kellogg’s Rice Krispies and Corn Flakes Squares will have an RRP of £2.25 (four pack) or £3 (eight pack). The product will be launching in other retailers throughout 2024.

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