Skip to content
Search
AI Powered
Latest Stories

Kellogg's unveils exhibition of salt and sugar works to celebrate milestone non-HFSS achievement

Kellogg's unveils exhibition of salt and sugar works to celebrate milestone non-HFSS achievement
A sculpture of Tower Bridge by Michelle Wibowo made entirely out of sugar (Photo: PinPep)
Will Ireland/PinPep

Kellogg has announced that it has reduced the sugar and salt content by 18 per cent and 23 per cent respectively across all its cereals, whilst also increasing fibre by 20 per cent. Furthermore, in its children’s cereals, sugar has been reduced by 36 per cent, salt by 37 per cent, and fibre has increased by 52 per cent.

The cereal and snacking brand, which committed to reducing salt and sugar across its product range in 2011, has commissioned eight up-and-coming artists from around the world to create a series of pieces made entirely out of salt and sugar to celebrate the milestone achievement.


These will form the Kellogg’s Reductive Art Exhibition – A Story of Salt and Sugar. Pieces in the exhibition include a 3D breakfast table spread created by Tim Simpson and sculpted out of 50kgs of salt, as well as a recreation of Van Gogh’s famous self-portrait by Q Devine, created using 12,000 sugar cubes.

The final exhibits use over 200kg of sugar and salt – the equivalent to two adult gorillas.

“People today want more from companies like ours. They not only expect food to taste good, but to do a world of good too,” a spokesperson at Kellogg’s commented.

“We’re committed to helping address Europe’s chronic lack of fibre by ensuring all of our breakfast foods are either a source of high in fibre by the end of 2023. As a result, all our children’s cereals are now classified as non-HFSS in the UK. We’ve achieved all of this without using artificial sweeteners, flavours or changing our recipes too much to ensure that our food continues to taste great.

“As part of our continued efforts to support consumers in making healthier food choices we created The Kellogg’s Reductive Art Exhibition – an art installation to help visualise the amount of sugar and salt that has been removed from our cereals.”

‘The Kellogg’s Reductive Art Exhibition - A Story of Salt and Sugar’, opens to the public on 8 and 9 September at the gallery@oxo. The one-of-a-kind experience will include a variety of sugar and salt sculptures, salt sketches and salt animations all created by an array of well-known artists including Quentin Devine, Gala Bell, Bashir Sultani and Tim Simpson.

More for you

royal warrant

Diageo brands granted five Royal Warrants to the King

Diageo said five Royal Warrants of Appointment to His Majesty the King have been granted to its brands for the supply of spirits and wines to the Royal Household.

These Royal Warrants are granted to: Justerini & Brooks as Wine & Spirits Merchants, John Walker & Sons (Johnnie Walker) and Royal Lochnagar for Scotch Whiskies, Tanqueray Gordon & Company (Tanqueray and Gordon’s) as Gin Distillers, and The Pimm’s Company.

Keep ReadingShow less
hancocks Loughborough 3

Hancocks unveils 2025 Valentine’s Day launches


Leading confectionery wholesaler Hancocks has revealed their 2025 Valentine’s Day confectionery collection.

Keep ReadingShow less
Rockstar energises multibuy with new “2 FOR £2” PMP

Rockstar energises multibuy with new “2 FOR £2” PMP

To offer better value to shoppers and to help retailers encourage basket spend, Rockstar Energy is launching a new price-marked pack (PMP) proposition across its range. Available from the new year, Rockstar’s “£2 for £2” PMP aims to provide greater value for shoppers, particularly appealing to frequent energy drink buyers.

Stimulant energy drinks are growing by 5.8 per cent year on year and are adding the most value (£50.3m) to convenience. PMPs play a key role in communicating value to consumers, with 51 per cent of shoppers feeling reassured that they are not being overcharged when purchasing PMPs. Rockstar Energy is well-positioned to support the convenience channel. The new multibuy PMP aims to boost sales and drive basket spend by offering energy drink customers greater value across popular Rockstar flavours.

Keep ReadingShow less
KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts has partnered with darts sensation Luke Littler, marking a bold move to unite the fans’ favourite snack with this festive season’s most electrifying sportsman.

The collaboration brings together two icons – Luke, a trailblazer in the world of darts, and KP Nuts, the perfect snack for any sporting or social occasion. With Luke “The Nuke” Littler continuing to grow as a global phenomenon, the partnership is part of KP Nuts’ strategy to drive awareness and unlock opportunities within the on-trade and convenience and impulse sectors during the festive season and beyond.

Keep ReadingShow less
Wall’s Pastry announces charity partnership with Action Against Hunger

Wall’s Pastry announces charity partnership with Action Against Hunger

Leading sausage roll brand Wall’s Pastry has announced a new charity partnership with Action Against Hunger, pledging to donate 5p from every pack sold of its 10x55g sausage rolls.

Funds raised through the initiative will support Action Against Hunger’s work to tackle hunger in areas of high poverty across the UK.

Keep ReadingShow less