Kenco invests heavily into new brand centennial campaign

Jacobs Douwe Egberts (JDE) coffee brand Kenco is investing £6.4m into the debut of a new TV ad running now at key moments across TV, YouTube and Meta in order to reach 96 per cent of coffee-drinking adults.

To celebrate being invited into UK homes for more than 100 years, Kenco is putting communities at the heart of its new brand campaign, which tells the tale of how a cup of great-tasting Kenco coffee sparks a community to rally together to make a positive impact that uplifts others.

Over the last two years, Kenco has invested the highest media spend across the category, and continues to invest throughout 2023. The £134 million coffee brand has ensured brand awareness is at an all-time high during its centenary year, with an £11M ATL spend, to drive further category growth this year.

“We couldn’t be prouder to have reached this anniversary and wanted to celebrate this milestone in true Kenco style," said JDE Marketing Director UK & I, Roberto De Felice. "Our new advert is all about the uplifting potential of coffee to bring people together and make a real difference in communities. We didn’t want to just stop there though and will widen our reach with our additional ATL campaign to support our new Gold Indulgence blend, as well as impactful in-store competitions to further engage with our audience.”