Kenco launches Kenco Gold in convenience channel

Kenco has announced the launch of the Kenco Gold Indulgence instant coffee into the convenience sector with a new 95g jar format.

Available to convenience retailers from October with a retail of £4.89*, Kenco Gold Indulgence provides a premium indulgent experience for the instant category.

Combining a mix of both medium and dark roasted coffee beans, it boasts a luxurious and aromatic coffee flavour – with notes of dark fudge and a velvety feel.

Kenco continues to be a household staple as consumers are turning to trusted and familiar brands that they know deliver on taste and quality. 9.4 million households buying JDE instant coffee products and since its launch in 2023, Kenco Gold Indulgence has exceeded £4.2M in value sales.

The launch of the new format in convenience presents a valuable opportunity for retailers to drive incremental growth in the coffee category by adding Kenco Gold Indulgence to its core range.

Edward Watts, UK&I Sales Director, Jacobs Douwe Egberts, “We are committed to supporting retailers with the best possible products to include in their core range to drive sales and growth, and this launch offers an excellent opportunity for retailers to do so.

"Instant coffee remains a household staple for consumers, and we’re delighted to be able to introduce the new 95g jar into the convenience sector.”

Kenco Gold Indulgence (95g) will be available to convenience retailers from October at an RRP of £4.89.