Skip to content
Search
AI Powered
Please enter at least 3 characters.
Latest Stories

Kepak appoints Adrian Lawlor as Group CMO

Kepak appoints Adrian Lawlor as Group CMO

Kepak Group has appointed Adrian Lawlor to the role of Group Chief Marketing Officer. In addition to his current responsibilities for Insight, Innovation, Marketing and Business Planning for Kepak’s Foods Division, Adrian will assume responsibility for leading the marketing function of the Meat Division. In this role he will work with the Leadership Team to further develop a long-term consumer and customer focused strategy and will support the team in developing plans to deliver against this.

Adrian joined Kepak as a graduate in 2002 and after initial four years in a variety of marketing roles supporting the early stages of growth for Rustlers in the UK, he went on to spend 10 years in a number of senior Commercial and Business Development roles across Kepak’s Irish, European and UK business.


He was appointed Marketing & Business Development Director of the Consumer Foods Division in 2016 and as part of this led a significant evolution of the Marketing and Category team structures and ways of working, leading to a significant period of success for the Rustlers brand - which has become a Top 100 brand in the UK, driven by award-winning marketing initiatives.

Adrian holds a BSc in Management and Marketing from Technological University Dublin and is a member of the Bord Bia Brand Forum Steering Group and the Bord Bia Talent Advisory Forum.

More for you

Weston Convenience Store in Weston-super-Mare

Weston Convenience Store in Weston-super-Mare

Photo: John Wimperis via LDRS

Store denies 13-year-old alcohol claim, keeps licence

A Weston-super-Mare shop has been told it can continue selling alcohol, after it insisted police claims that it had sold alcohol to a 13-year-old girl were untrue.

The police had called for Weston Convenience Store to lose its licence to sell alcohol over the alleged sale in October 2022 and what they said were other subsequent breaches of its licence — but the police provided no evidence of the underage sale except for a statement that police had later visited the shop. North Somerset Council’s licensing subcommittee ruled that the shop could continue to trade with no changes to its licence.

Keep ReadingShow less
A customer shops in the fruit aisle inside a Sainsbury’s supermarket, in Richmond, West London

A customer shops in the fruit aisle inside a Sainsbury’s supermarket, in Richmond, West London, February 21, 2024

REUTERS/Isabel Infantes/File Photo

Retailers crank up search for savings ahead of April tax hikes

Britain's big retailers, including Tesco, Sainsbury's, M&S and Next, say they are stepping up their drive for efficiency through automation and other measures, to limit the impact of rising costs on the prices they charge their customers.

As the UK economy struggles to grow, the new Labour government's solution is a hike in employer taxes to raise money for investment in infrastructure and public services, which has prompted criticism from the business community.

Keep ReadingShow less
Sparkling tea sales soar over Christmas as Brits opt for non-alcoholic options

iStock image

Sparkling tea sales soar over Christmas as Brits opt for non-alcoholic options

Sales of high-end sparkling teas soared over Christmas as it replaced champagne during festive toasts, suggesting that tea is winning new loyal fans as a soft drink version with “wellbeing” powers as well as a headache-free alternative to booze.

Sparkling tea is fast becoming a staple of the “nolo” ranges of supermarkets and drinks specialists amid the annual “dry January” marketing blitz.

Keep ReadingShow less
Cadbury unveils new film, ‘Memory’, for Generosity campaign

Cadbury unveils new film, ‘Memory’, for Generosity campaign

Cadbury has unveiled its latest campaign in its celebrated Cadbury Dairy Milk ‘Generosity’ brand platform, "There’s a Glass and a Half in Everyone".

Created in partnership with its global agency of record, VCCP, the campaign furthers Cadbury’s mission to inspire acts of generosity while highlighting how gifting chocolate can serve as a powerful gesture of kindness and connection.

Keep ReadingShow less
Scotland's Speciality Food & Drink Show opens on 19 Jan

Scotland's Speciality Food & Drink Show opens on 19 Jan

Scotland’s Speciality Food & Drink Show opens on 19th Jan, against a backdrop of growth in the quality food and drink sector. With the quality and provenance of Scottish produce renowned the world over this points to what should be a successful show and with the hall packed with exhibitors from large and small it’s certainly one not to be missed for any farm shop, tourist outlet, hospitality space retailer or food buyer from Yorkshire northwards.

Large regional stands are always popular and this year Appetite for Angus will exhibit for the first time. Be sure to check out Angus Alchemy, Kinnaird Kitchen, Pitscandly Farm, Redcastle, Upper Dysart Larder and Wee Cook Pies on Stand P60.

Keep ReadingShow less