Kerry Group has announced the acquisition of Natreon, a leading supplier of branded Ayurvedic botanical ingredients.
Based in the US, Natreon supplies branded and scientifically studied and tested Ayurvedic extracts to the dietary supplement and functional food and beverage industries across the globe.
Kerry said the acquisition will significantly expand its leadership position and ProActive Health portfolio of science-backed branded ingredients, furthering the company’s technology growth. The branded ingredients in Natreon’s portfolio are protected by a wide range of US and foreign patents and supported by a total of 52 clinical studies which support the efficacy of their health benefits.
“Consumers are increasingly looking for nutritional benefits when purchasing food and drink, with recent proprietary consumer research from Kerry stating that 42 per cent of US consumers are more likely to purchase a product which is backed by research or scientific data,” Gerry Behan, President and CEO Taste & Nutrition at Kerry Group, commented.
“Ayurveda is one of the world’s oldest holistic and alternative wellness practices with historical roots in India. Today, we see growing use of ayurvedic and botanical ingredients which are trending in functional foods and beverages for their ability to deliver stress, cognitive, and energy benefits, for example. Our acquisition of Natreon allows us to participate in this dynamic market with on-trend and science-backed Ayurvedic ingredients, including the well-known Sensoril Ashwagandha brand.”
Natreon’s portfolio consists of Sensoril (Ashwagandha extract for cognitive health benefits including stress, anxiety, and sleep), PrimaVie (Shilajit extract for sports nutrition and healthy aging), Capros (Amla extract for cardiovascular support), Crominex (Chromium complex for diabetes), Ayuflex (Terminalia chebula extract for bone and joint health benefits), Ayuric (Terminalia bellirica extract for uric acid health).
The ingredients will be integrated into Kerry’s ProActive Health portfolio and supported by Kerry’s global application and R&D network, including continued investment in the science and clinical evidence supporting the brands.
Kerry has been building a leading position in science-backed functional ingredients within its ProActive Health portfolio for the past several years, most recently with the acquisition of Spain- based company Biosearch Life in 2021.
Headquartered in New Brunswick, New Jersey, Natreon has 34 employees and operates three facilities, a head office located in New Jersey, a R&D facility located in India and manufacturing site in Nepal.
