Skip to content
Search
AI Powered
Human content, AI powered search.
Latest Stories

KETTLE Chips launches two new ‘adventurous’ SKUs

KETTLE Chips launches two new ‘adventurous’ SKUs
Kiran Paul
By Kiran PaulApr 13, 2023
Kiran Paul
See Full Bio

With 36 per cent of consumers ‘looking for new and adventurous flavours’, the leading hand-cooked crisp brand, KETTLE Chips has added two innovative new seasonings to its expanding range: Sriracha Mayo and Dill Pickle & Jalapeño.

The street food inspired Sriracha Mayo seasoning combines the on-trend foodie desire for the fiery heat of Sriracha chilli sauce with the rich creaminess of mayonnaise, whilst Dill Pickle & Jalapeño plays on the growing demand for adventurous and spicy taste sensations, with a tangier and zesty flavour profile inspired by KETTLE’s US roots.

Showcasing the brand’s extension into livelier, trend-led flavour profiles, the new seasonings have been created using bold and unique combinations from around the world and are designed to take consumers’ taste buds on a culinary journey. Both SKUs will launch as Sharing Bags into Waitrose from mid-April, with further grocery and impulse listings from May onwards.

“With consumers looking to explore new and interesting flavours within the crisp category, we couldn’t be more delighted to share the two new seasonings Chef Phil has developed,” Russell Tanner, marketing director for KETTLE Chips, said.

“By offering something a little unexpected from KETTLE, and with the fantastic support of our wider experiential activity, it’s a very exciting time for the brand.”

The brand is supporting the launch with a fully interactive consumer-facing activation. Taking place in Shoreditch this April, the experiential KETTLE Chips Escape Room will offer a unique and completely free chance for consumers to immersive themselves in a sensory voyage of discovery to explore the new KETTLE Chips’ seasonings.

The brand will also be supporting the launch by investing in ATL and shopper support, to drive awareness and trial of the new seasonings.

KETTLE said the new launches achieved fantastic reviews in its latest consumer research. As with all KETTLE Chips, these new seasonings are made using 100% real food ingredients and use only British potatoes, cooked to perfection in small batches to deliver the brand’s signature crunch.

kettle chips

Related News

disposable vapes
Featured

Disposable vapes: a ban is not the best option

Exclusive: Despair in the air as Tobacco and Vapes Bill Looms
Editorial

Exclusive: Despair in the air as Tobacco and Vapes Bill Looms

More for you

Lindt TEDDY raising funds for NSPCC this Christmas

Lindt TEDDY raising funds for NSPCC this Christmas

For the eighth consecutive year, world renowned chocolate producer, Lindt & Sprüngli is proudly supporting the NSPCC to raise vital funds for Childline. From 1 December, every Lindt TEDDY Milk (100g) purchased from Lindt chocolate shops, major grocery channels, retailers and from Lindt's website, Lindt will donate £1.00. With a target of £100,000, Lindt’s donation will help ensure Childline can continue its critical work this Christmas.

Whether you’re gifting a loved one or treating yourself, enjoy the magic of Christmas with Lindt TEDDY whilst supporting this worthy cause. Crafted by the Master Chocolatiers using their finest Milk chocolate, each Lindt TEDDY is delicately dressed in gold foil, hand-tied with a red ribbon and a heart charm. Cherished worldwide, it’s a beloved festive treat for all the family.

Keep ReadingShow less
Lactalis cheese market predictions for 2025 and beyond

Lactalis cheese market predictions for 2025 and beyond

Dairy, in particular cheese, is an everyday essential which offers consumers taste, nutrition, versatility, convenience, and good value. Despite this, the ongoing cost-of-living crisis, inflation and Brexit have unsurprisingly impacted how frequently consumers are buying cheese, but volume sales of branded cheese are now returning to growth at 1.9 per cent year on year (YOY) ahead of private label at 0.4 per cent. Branded cheese accounts for 40 per cent of total cheese value sales, with it being worth a total of £1.2 billion, growing 6.6 per cent in value sales YOY, while private label accounts for 60 per cent and is worth £1.8 billion, growing four per cent YOY.

Heloise Le Norcy-Trott, Group Marketing Director for Lactalis UK & Ireland explains: “After two years of contracted volume sales the cheese category has an opportunity to regain momentum. Looking ahead to 2025 and beyond, these are the cheese trends we think retailers should be aware of.”

Keep ReadingShow less
KP Snacks launches festive campaign for Tyrrellbly Tasty crisps

KP Snacks launches festive campaign for Tyrrellbly Tasty crisps

In the lead up to Christmas, KP Snacks is driving awareness of its premium crisp brand Tyrrells with a new festive campaign. Running until the end of the year, the campaign features across OOH, social media and print channels to disrupt and engage consumers by tempting them with a taste of Tyrrells indulgence.

The campaign strapline, “Deck the bowls with something Tyrrellbly Tyrrellbly Tasty” features across all print and OOH advertising, spotlighting the excellent taste and quality of Tyrrells crisps, while establishing the brand as the perfect snack for festive occasions. Drawing on the classic Pathé imagery that consumers associate with the Tyrrells brand, the campaign delivers a playful and unique creative, including engaging, tongue-in-cheek videos for social media.

Keep ReadingShow less
Foster's teams up with Professional Darts Corporation

Foster's teams up with Professional Darts Corporation

Foster’s, Australia’s most iconic brew, has announced an exciting new sponsorship deal with the Professional Darts Corporation (PDC).

The fun kicks off with the World Darts Championship, which begins on December 15 at London’s iconic Alexandra Palace.

Keep ReadingShow less
Cadbury gives retailers chance to win up to £1000 with new Creme Egg competition

Cadbury gives retailers chance to win up to £1000 with new Creme Egg competition

Cadbury has announced the launch of a Creme Egg competition in the run-up to Easter 2025, asking retailers across the country ‘How Do You Display Yours?’

The competition invites retailers to dip into their imaginations and share their most innovative and eye-catching Cadbury Creme Egg displays. Any retailer who shares an idea via a specially-created form on SnackDisplay.co.uk – Mondelēz International’s trade-focused advice and information site – will be entered into a competition to win £1,000 worth of vouchers for first place, with four runner-up prizes ranging from £250 to £500 vouchers and 25 x £25 vouchers up for grabs for the remaining winners.

Keep ReadingShow less