Everyone’s a friend around a bottle of Red Bank – a delicious new Canadian whisky born on Canada’s Atlantic Coast, co-founded by Canadian actor, musician and whisky enthusiast Kiefer Sutherland. Now gathering friends in the UK, Red Bank Whisky is officially launching in the UK, in partnership with Mangrove Global, on Monday 20 May with an exclusive event in London featuring Kiefer Sutherland.
As shareable as a good story, Red Bank Whisky is about moments with family and friends while celebrating the memories you’ve made and those you’ve yet to make. Founded by Kiefer Sutherland, Gary Briggs, Shawn Hiscott and Rob Steele in 2022, and carefully crafted by Master Blender Michel Marcil, Red Bank is a balance of rye, corn and wheat whiskies, with a nose of character and substance, including notes of oak spice, orchard fruit, allspice and caramel. Red Bank Whisky stands out as a smooth, multi-faceted premium spirit with a taste that captures the essence of Canada – as evidenced by claiming Gold this year at the world-renowned San Francisco World Spirits Competition.
“The thing that I found so fascinating about Red Bank and this journey developing the whisky is the incredible pride Canadians take in themselves and their country," said Kiefer, Co-Founder of Red Bank Whisky. "I was born in England and I know the British people feel the same, but I grew up in Canada and one of the things that I’ve admired about Canada is its great diversity not just in its landscapes and culture, but it’s people as well. I am proud to have Red Bank represent all that is authentically Canadian and I am absolutely thrilled to bring it to the UK with the help of Mangrove Global.”
Red Bank Whisky embodies good taste, good times, good friends and the rich heritage and tradition of Canadian whisky. With its impeccable quality and homegrown taste, Red Bank is set to captivate whisky connoisseurs, new whisky drinkers and mixologists alike and become a symbol of Canadian excellence, positioned comfortably in its ‘home away from home’ in the UK. On the nose, the whisky features sumptuous oat spices and orchard fruits with scents of sweet caramel, while on the palate it is a dry spirit of medium intensity.
Nick Gillett, Managing Director of Mangrove Global said: “Red Bank is a product that champions and reinvigorates the longstanding history of the Canadian Whisky category. Red Bank is an exceptional liquid that can rely on the outstanding talent of having Kiefer as one of its founders. His involvement at every stage of production, knowledge of the category, approachability, passion for the journey ahead, as well as being great fun, meant this was an easy decision for me to add to the portfolio.
As purveyors of the very best independent spirits brands, Mangrove have, since the beginning, admired the ethos behind Red Bank Whisky and are proud to integrate this Canadian whisky legacy into our World Whisky portfolio. With the UK whisky market predicted to reach $1.3bn by 2028, this is a great time to add this to our collection.”
Red Bank is the finest blended whisky for those who will settle for nothing less. Bank on it.
Available to off trade market through Mangrove Global, the RRP of Red Bank Whisky is £49 and it is available from Master of Malt and other outlets.
Kellogg’s has announced the launch of a new Caramel flavour to its Coco Pops Chocos range.
The new addition follows the launch of Coco Pops Chocos in 2023, which was crowned top spot in the cereal category of last year’s Product of the Year awards.
Like the original Coco Pops Chocos, the new variant comprises curved, crunchy cocoa shells, but with an exciting caramel twist.
Food developers have created a balanced blend of rich roasted cocoa and creamy caramel, with the shells expertly cooked and shaped to give their signature crunchy texture.
All of Kellogg’s children’s cereals are non-HFSS including this new Coco Pops variant. It’s also high in fibre, forming part of Kellogg’s continued efforts to help families make healthier choices in the morning.
“We’re excited to be expanding our kids’ cereal line-up with this delicious Coco Pops Chocos addition,” Lejla Damon, shopper marketing & kids brand manager, Kellogg’s UKI said.
“It’s high in fibre, a delicious blend of chocolatey caramel flavour, and wonderfully crunchy. One for the whole family to enjoy!”
Coco Pops Chocos Caramel joins Kellogg’s diverse range of cereals, continuing its legacy of being the ‘OG of breakfast’. This legacy has been amplified by Kellogg’s £75m investment into its Wrexham cereal factory, set to more than double its production capacity – its largest single investment into British cereal production in over 30 years.
The new flavour will be available for shoppers to buy from January. Each 420g pack is £3.29 RRP.
Sweet maker Swizzels has unveiled a brand-new limited-edition product in time for Valentine’s Day, combining two of its most-loved brands into one treat: Squashies Love Hearts.
Offering a fresh twist on two popular classics, the new Squashies Love Hearts combine Squashies’ signature soft texture with the iconic and timeless messages of Love Hearts.
Squashies remain the No. 1 sugar confectionery brand in the market, while Love Hearts see consistent growth, with 950,000 units sold during the Valentine’s period and a 10 per cent year-on-year growth in brand value. Building on this success, Swizzels has combined the two household names to create a fast-moving and profitable addition to any retailer’s offering.
Available in 120g bags and sold in cases of 12, each foam sweet is embossed with a fun message or emoji, making them ideal for sharing with a loved one. Messages include "KISS", "WOW", "FAB", and "LOVE", alongside two cheerful and romantic emojis, adding a playful touch.
With an MRSP of £1.15, the new product retains the classic colours and flavours of traditional Love Hearts, including Pineapple, Lime, Blackcurrant, Lemon, Cherry, and Orange.
Swizzels’ Love Hearts range remains a Valentine’s Day favourite, led by the popular 39g Giant Love Hearts rolls, which outsell any other Valentine’s SKU with 621,000 units sold during the season.
Other fan-favourites from the range include Love Hearts Originals Hanging Bags, the 15g mini Love Hearts rolls and Giant Love Hearts multipacks.
“We’re excited to introduce a delicious and innovative new product that combines two of our most popular brands, delivering the same moreish flavours and signature texture - with an added twist," said trade marketing manager Clare Newton.
“Squashies Love Hearts bring something new to retailers’ offering, appealing to shoppers looking for unique yet familiar treats for themselves or as a special gift to someone else.
“Our Valentine’s range is all about sharing the love, regardless of relationship status - whether it’s romantic love, familial love or friendship and we hope the new Squashies Love Hearts will help to do just that.”
The launch is part of a broader campaign, featuring national research that explores how love and Valentine’s Day have evolved, and examining how the ways people express and seek love have changed over the years.
KP Snacks has today named Tom Grennan, one of the UK’s biggest solo pop music artists, as its official popchips ambassador. The new partnership between the beacon “Better for You” brand and the pop star taps into popchips’ positive, feel-good positioning while enhancing the brand’s relevance.
As an ambassador, Tom Grennan will perform at a special event delivered by popchips in May. Tickets to this exclusive event will be available as prizes in a brand new on-pack promotion running across the popchips portfolio from 27 January until the end of March. Featuring a flash of Tom holding a single popchip and microphone, the on-pack also offers consumers the chance to win cash prizes and tickets to leading UK festivals.
To celebrate Tom Grennan becoming a popchips ambassador, the brand will be supported by a £1m media investment with a campaign running across OOH and social media channels, as well as audio platforms including Spotify.
Building on the passion people have for music, popchips is proud to be the exclusive snack brand partner of the Latitude Festival for the second consecutive year. This year, the brand has extended its festival partnership with the addition of The Isle of Wight Festival, growing its reach within key cultural moments and driving its association with feel-good occasions. To further engage consumers, popchips will deliver exciting new marketing activations across both festivals.
“We are delighted to announce Tom Grennan as the official popchips ambassador," said Alex Callender, Brand Manager at popchips. "As a brand known for its positive energy, we are committed to tapping into culturally relevant moments in our consumers’ lives to drive a stronger emotional connection and boost brand penetration. By sponsoring two key UK festivals, we are taking this one step further, engaging consumers in an exciting setting and giving our leading ‘Better for You’ brand true differentiation.”
Worth £42.7m, popchips is the number two healthier brand in the CSN market with a 14 per cent share of the Healthier Snacking segment. Available in a variety of flavours and formats, the entire popchips range is non-HFSS. The new on-pack promotion will run across the entire popchips range including sharing, multipack, single and price-marked pack formats.
Confectionery challenger brand Bebeto is kicking off 2025 with a ground-breaking debut: its first-ever Valentine’s range featuring innovative liquid-filled technology.
You Melt My Heart liquid-filled gummy soft hearts contain two delicious flavours – Strawberry and Cherry – each with a luscious raspberry liquid filling for an extra-special touch. They are available in 130g hanging bags (£1 SSP) and 400g heart-shaped tubs (SSP £3), making the perfect Valentine’s gift or to share and show someone you care. To make them even sweeter, they contain no artificial colours or flavours and are halal certified.
Bebeto’s cutting-edge liquid-filling technique transforms traditional, firm, gummy sweets into gooey, flavour-packed treats with a juicy, melt in the mouth centre inside each foam-backed gummy, delivering a fun, sensory experience unlike any other. “Liquid-filled technology is one of the most exciting trends in confectionery today,” says Phil Hulme, Commercial Director at Kervan Gida UK.
“It’s particularly popular with Gen Z, who love experimenting with bold flavours and textures. We’re thrilled to lead the way with this innovation and offer UK consumers a unique, high-quality confectionery experience this Valentine’s. This marks an exciting new chapter for the Bebeto brand in the UK. Seasonal offerings have played a pivotal role in driving our growth, as demonstrated by the remarkable success of our Halloween range. Building on this momentum, we are expanding our seasonal portfolio in 2025 with fresh, innovative product developments that help bring even more joy to consumer celebrations.”
While the liquid-filling process requires advanced technology and extra production time, Bebeto is committed to keeping prices competitive, ensuring these premium treats remain accessible to all. Look out for further exciting liquid-filled NPD from Bebeto this year.
Rolling out from January, Bebeto’s You Melt My Heart range will be available in Spar UK and also through Parfetts Cash and Carry.
Coca-Cola Europacific Partners (CCEP) is launching Dr Pepper Zero Sugar Cherry Crush, a limited-edition twist on its popular zero sugar variant. The launch coincides with Valentine’s Day and will be supported by an integrated Valentine’s-themed marketing campaign.
The four-week period covering Valentine’s Day was worth £160 million to convenience retailers in 2024, up 3.2 per cent year-on-year, and more than £3.4 million came from value sales of Dr Pepper.
Dr Pepper Zero Sugar Cherry Crush
Dr Pepper Zero Sugar Cherry Crush combines the popular zero sugar liquid with the vibrant cherry flavour – a combination that’s guaranteed to deliver results.
Cherry variants have delivered 55 per cent of the value sales growth across colas over the past year. Flavoured carbonates is the third largest category in soft drinks. Dr Pepper is the second-largest flavoured carbonate brand in GB, growing ahead of the total flavoured carbonates category in both value and volume sales.
A playful new can design featuring roses front and centre is guaranteed to deliver maximum stand-out on shelf, especially over the Valentine’s Day period. In testing, more than 70 per cent of consumers loved the concept and were interested to try it.
“Dr Pepper has a loyal fanbase thanks to its unique taste, and continues to deliver growth ahead of the wider flavoured carbonates category,” said Rob Yeomans, Vice-President of Commercial Development.
“We’re really excited for fans to try the new cherry twist on our zero sugar variant, a flavour which we know goes down well with shoppers and drives sales in retail. The supporting campaign is packed with personality – as is always the case with Dr Pepper – and we can’t wait to see how retailers get behind it and activate in store!”
This limited-edition flavour will be available from 27 January 2025 in 330ml, 500ml, 2L and 8x330ml packs. Priced-marked 300ml and 500ml single packs will also be available.
The launch will be supported by influencer partnerships, in-store sampling and experiential OOH advertising encouraging consumers to step into the Dr’s billboard-office for some romantic "advice".
Convenience retailers can request Dr Pepper Zero Sugar Cherry Crush POS materials and download digital assets via My.CCEP.com, to help bring the launch to life in-store.