Leading soy sauce brand Kikkoman has given a makeover for its Tamari range.
The products will carry blue labelling and caps to harmonise the look of the range following the launch of its Tamari 150ml dispenser with a blue cap last year.
“We wanted to harmonise the look of our Tamari Gluten-Free Soy Sauce range and provide standout from our other ranges so consumers can easily identify our Tamari from the rest of our products,” Bing-yu Lee, manager of Kikkoman UK, said.
“We think the blue labels will be easy to spot in store and will look attractive on-shelf alongside our core and Less Salt ranges.”
With the the Kikkoman Tamari products adorning a striking blue label and blue cap, the update enables easy differentiation between its standard soy sauce which is in red and its Less Salt range which is in green.
Just like the original Kikkoman Naturally Brewed Soy Sauce, its Tamari Gluten-Free variant is also naturally brewed and uses just four simple ingredients – water, soybeans, salt and spirit vinegar, offering a premium soy sauce with the same rich, savoury taste and flavour.
“Our gluten-free Tamari Soy Sauce is made to the age-old brewing process to preserve and enhance the unique flavours consumers come to expect from the Kikkoman family of products,” Lee added.
“The success of our Tamari Gluten-Free Soy Sauce is evidence of the growing demand from consumers for a wheat-free alternative. We are confident that it will continue its strong performance, adding incremental growth to the brand and the category.”
The new look Tamari variants are expected to be in store from this month.
