Kingsway unveils new vegan products ahead of Veganuary

Leading confectionery wholesaler Hancocks has urged retailers to stock up early on new Kingsway products ahead of Veganuary.

Year on year Veganuary continues to grow and in 2024, 25 million people worldwide took part in the challenge.

Hancocks has introduced new vegan and vegetarian products this year to their Kingsway range including Vegan Sour Dummies, Raspberry Liquorice Slices, Mega Value Vegan Assorted Fizzy Mix, Giant Cola Bottles, Sugar Coated Strawberries, Vegan Mega Value Sour Bears, Vegan Cherry Fish, Sour Apple Cubes and Fried Eggs.

“Veganuary and veganism is becoming more and more popular each year and it's important for retailers to keep up with this demand,” Kathryn Hague, head of marketing at Hancocks, said.

“We’re really proud to be able to offer such a wide range of vegan products to our customers to help them cater to the needs of their shoppers with different dietary requirements.”

Kingsway Vegan Cherry Fish are bright red coloured, cherry flavoured gummy sweets. These moreish fish shaped sweets are ideal for pick and mix displays or repackaged into smaller bags.

The Sour Apple Cubes offer a twist on a pick and mix classic for vegans and vegetarians to enjoy and eye-catching Raspberry Liquorice Slices are also expected to be a popular addition to the vegan range.

The raspberry flavoured sweets have a sugar paste filling with small pieces of liquorice.

Kingsway Giant Cola Bottles are also new to the vegan range, alongside Kingsway Sugar Coated Strawberries and Kingsway Fried Eggs.

“Vegan products work best in store when they are clearly branded and categorised, helping shoppers to distinguish the products available. During Veganuary placement will be key and it’s a great time to increase the visibility of these ranges,” Hague added.