In a delightful throwback to simpler times, KitKat is bringing back the beloved Blockbuster video rental experience for a limited time, from 9-12 April.
To celebrate its new sharing bars, the iconic chocolate brand is transforming a pop-up location into a nostalgic haven, aiming to help Brits ‘Break Better’ and reconnect with the joy of shared moments.
Inspired by the fond memories of browsing aisles for the perfect Friday night flick, KitKat’s initiative taps into the widespread longing for the pre-streaming era. A recent survey revealed that nearly a quarter of Brits (22%) cherish the in-store movie selection process, and Blockbuster was voted among the top five most missed high-street stores.
The KitKat x Blockbuster pop-up will offer a truly immersive experience. Visitors will be greeted with rows of iconic video cases and a comfy chill-out zone complete with retro televisions. After browsing the shelves, guests can choose a movie, take the empty VHS case to the counter and receive a free KitKat sharing bar and movie steaming code.
KitKat's new sharing bars, which combine the iconic crispy wafer with irresistible, creamy fillings, come in three flavors: Double Chocolate, Salted Caramel, and Hazelnut.
This pop-up coincides with the launch of KitKat’s sharing bars and as the brand sets itself a mission to help the nation ‘Break Better’.
New research from KitKat has demonstrated that stressed-out Brits are at breaking point over their inability to switch off, with a third (35%) blaming their phone. Whilst three in ten say they feel uneasy and anxious if their phone is out of hands reach and almost three quarters (73%) say it’s causing a rift in their relationship.
“It’s more important than ever to stay connected with others in today’s hectic world. Whether it’s with friends, family or loved ones, we want to take the nation back to when times were simpler and reclaim the joy of picking out a movie to watch together,” Stephanie Scales, marketing manager for KitKat at Nestlé UK & Ireland, said.
“By KitKat sharing bars partnering with Blockbuster to take cosy nights in together to another level, we hope that we can help Brits properly savour their downtime and break better!”
