Knorr has announced the launch of a brand-new vegan range, with aiming to tap into the growing trend for flexitarian diets.
Available now, the new range includes Smoked Chilli and Tomato, Paprika and Sundried Tomato and Kaffir Lime and Ginger variants.
The new stock pots will help create meat-free meals from scratch that don’t compromise on flavour.
“Cooking from scratch is a huge trend right now, as is the desire to eat less meat. People want ideas and help to make sure the new dishes they are creating taste great,” commented Hazel Detsiny, Managing Director, Unilever Food Solutions & Vice President, Foods & Tea.
“Our new vegan stock pots are great for this, they add depth of flavour to vegetarian or vegan dishes and the continued growth in the category clearly reflects this.”
The launch expands Knorr’s ‘Cheat on Meat’ strategy, which is also supported by a £1 million partnership with the Hairy Bikers to inspire and enable British families to cook and eat more delicious and nutritious, meat-free meals.
