Konbini -196: an immersive Japanese convenience store transports you to Japan from East London

Suntory celebrates the UK launch of Japan's favourite alcoholic ready-to-drink sensation

If you love to live in the moment then book your ticket to Konbini -196! Immerse yourself in a one-of-a-kind Japanese-inspired convenience store "popping up" right in the heart of East London on Thursday 16 May celebrating the UK arrival of -196 (minus 196), a unique Japanese pre-mix alcohol brand.

Everything about the Konbini is pulsing with the spirit of Japan and minus 196’s flavour innovation. As soon as you and your friends cross the Konbini -196 threshold you are transported to Japan in the Konbini before being immersed in a sensory experience through the freeze-crush walkway, inspired by Suntory’s proprietary freeze crush technology.

Playing on the brand’s rich heritage, your journey ends in an Izakaya (Japanese bar) to enjoy minus 196 accompanied by music from our DJ, all with a minus 196 can in hand, delivering an icy explosion and bold fruity flavours of lemon or grapefruit. The Japanese bar offers a Tokyo Twist of vibrant neon lights and Japanese iconography celebrating the experience of Japanese pop culture and surprise goodies for select guests to start their minus 196 journey.

Minus 196 is available in lemon and grapefruit flavour and is produced by Suntory, a global Japanese drinks company. It is made from shochu, vodka and soda using Suntory’s propriety freeze crush technology that freezes the whole fruit by using liquid nitrogen at -196°C. The frozen zest, pulp and juice are then crushed into powder and infused with vodka.

The Konbini -196 launch experience is hosted at Newspeak House, 133 Bethnal Green Road, London, E2 7DG on Thursday 16th May, from 4pm – 10pm. Tickets will be on sale at Eventbrite 196 hours before the store opening so get calendar ready to secure your tickets.

The Konbini -196 is a must for those who love to live in the moment and if you want to be some of the first in the UK to experience minus 196 then get ready for the ticket countdown.