KP Snacks is expanding the portfolio of its classic and well-loved Nik Naks brand with the launch of an exciting new flavour, Tangy ‘N’ Cheesy. Rolling out from mid-April, the new product is available in a 45g Grab Bag (RRP £1.15) and a £1.25 PMP.
The new launch combines Nik Naks’ unique and iconic texture with a traditional cheese flavour, delivering a rich and tangy snacking experience. With 78 per cent of consumers saying the flavours of crisps they enjoyed as a child are still their favourites today, the new product taps into the demand for nostalgic and familiar flavours.
The new launch expands Nik Naks' singles portfolio, which is strong and growing +15.9 per cent ahead of the CSN Singles segment (at two per cent). By launching the new flavour in the popular PMP format, KP Snacks is also extending its market-leading PMP portfolio.
“Nik Naks is a familiar brand that CSN shoppers love and trust,” said Amy Heap, Marketing Manager, KP Snacks. “We are delighted to be extending the range with a classic flavour that continues to perform and appeals to consumers.”
Stuart Graham, Head of Convenience and Impulse, KP Snacks, said: “Food to Go missions are continuing to drive category growth and we remain committed in our approach to offer the right products in the right format. By launching the exciting new Nik Naks Tangy ‘N’ Cheesy flavour in both a Grab Bag and PMP, we are meeting the needs of different types of shoppers and supporting retailers in offering an optimum range to maximise on-the-go snacking sales.”
Tangy 'N' Cheesy is the latest addition to the Nik Naks range and follows the successful launch of Rib 'N' Saucy in a Grab Bag format last year, and the much-anticipated return of Nik Naks Scampi 'N' Lemon in a single format in 2022.
