Skip to content
Search
AI Powered
Latest Stories

KP Nuts and Movember team up in aid of testicular cancer

KP Nuts and Movember team up in aid of testicular cancer

KP Snacks has announced the launch of a new campaign, running as part of its continued partnership with health charity Movember. The nut brand will use its consumer awareness and scale to get more people talking about testicular cancer.

The Queen of Drag and winner of season one of RuPaul’s Drag Race UK, The Vivienne, will act as KP’s campaign ambassador, featuring in scroll-stopping video content to encourage those with testicles to check their nuts. The hilarious social content sees The Vivienne bursting into a changing room of footballers to their shock, telling them it’s time to check their nuts for signs of anything unusual as the best place to do it is after a warm shower.


The content is humorous, before sharing self-examination guidance, with the main message being “Whoever you are, if you have em’, check em’”.

Testicular cancer is the number one cancer among men, with around 70,000 diagnosed each year, yet 62 per cent most at risk don’t know how to check themselves.

“We are extremely proud to be working alongside Movember for another year," said Jenny Blanco Barcia, KP Marketing Manager. "KP is the UK’s most well-known and best loved nut brand, and we want to use our brand awareness to help raise awareness of testicular cancer and get people talking as there can be a stigma attached to talking about it.

“The Vivienne’s sense of humour and appearances on Ru Paul’s Drag Race UK makes her the perfect ambassador to tell people ‘Whoever you are, if you’ve got testicles, check them’ as if caught early, there is a 95 per cent chance of survival. The campaign aims to educate those with testicles on the importance of checking their nuts, and we encourage our consumers and retail partners to do just that.”

KP is the number one brand in nuts, more than six times bigger than the nearest branded competitor, growing +12.3 per cent (to £82.3M RSV).

More for you

DIABLO announces partnership with The Devil Wears Prada musical

DIABLO announces partnership with The Devil Wears Prada musical

Diablo, the producer of disobediently good wines, has inked a partnership with new musical The Devil Wears Prada, which makes its UK debut in London this month.

Diablo (which means "devil" in Spanish) will feature on programmes, and competitions will be run to award tickets for the shows, which run until 31 May 2025. Diablo wines will also be poured at Elton John’s Opening Night Gala at the British Museum in London on 1 December, where a bespoke "Diablo" bar will be built.

Keep ReadingShow less
STG’s festive favourite has a new limited-edition pack

STG’s festive favourite has a new limited-edition pack

Scandinavian Tobacco Group UK has introduced this year’s limited-edition pack for its ever-popular Henri Wintermans Half Corona brand, which is available to retailers now.

The Henri Wintermans Half Corona is easily the biggest brand in the medium / large segment and is now the UK’s fifth biggest selling cigar in value terms, with annual sales worth £16.3m. This new limited edition “Gentleman” pack adds a personal touch to the brand and celebrates its long heritage and continuing success, designed in a timeless pin stripe suit with the logo and information stitched into the fabric, which reflects both the aspirational nature of the product and the attention to detail that goes into crafting these fine cigars. Despite the changes to the packaging, the cigars inside of course remain the same.

Keep ReadingShow less
Gordon’s Premium Pink launches new ‘Mix It Up’ moderation campaign
??????????

Gordon’s Premium Pink launches new ‘Mix It Up’ moderation campaign

Gordon’s is today unveiling its new ATL campaign, "Mix It Up". The ad, which shows consumers choosing to pace their consumption by switching between Gordon’s Pink and Gordon’s Pink 0.0%, has been created to empower consumers to moderate their consumption in a way that works for them.

Mix It Up is the first Gordon’s campaign to bring both Gordon’s Pink and Gordon’s Pink alcohol-free variants together in one advert. With 36 per cent of drinkers currently pacing their consumption with soft drinks and 49 per cent of alcohol-free occasions also featuring alcohol, the campaign offers those looking to moderate an option that doesn’t compromise on taste.

Keep ReadingShow less
STG’s festive favourite has a new limited-edition pack

STG’s festive favourite has a new limited-edition pack

Scandinavian Tobacco Group UK is pleased to introduce this year’s limited-edition pack for its ever-popular Henri Wintermans Half Corona brand, which is available to retailers now.

The Henri Wintermans Half Corona is easily the biggest brand in the medium / large segment and is now the UK’s fifth biggest selling cigar in value terms, with annual sales worth £16.3m. This new limited edition "Gentleman" pack adds a personal touch to the brand and celebrates its long heritage and continuing success, designed in a timeless pin stripe suit with the logo and information stitched into the fabric, which reflects both the aspirational nature of the product and the attention to detail that goes into crafting these fine cigars. Despite the changes to the packaging, the cigars inside of course remain the same.

Keep ReadingShow less
Highgrove, Cotswolds Distillery Launch Limited Edition Whisky

Highgrove, Cotswolds Distillery Launch Limited Edition Whisky

Highgrove today (25) announced the launch of its new limited-edition Royal Gardens Single Malt Whisky, made using heritage barley grown on the Highgrove Estate.

This special edition has been created from a unique vatting of Cotswolds Distillery single malt whisky made using heritage Plumage Archer barley grown at the Highgrove Estate and aged in premium active ex-red wine and first fill bourbon casks.

Keep ReadingShow less