KP Snacks is innovating the design of its KP Nuts £1.25 PMP range by adding euroholes to each new pack. Rolling out across iconic and delicious KP flavours including Original Salted Peanuts, Dry Roasted Peanuts, Salt & Vinegar Peanuts, Honey Roast Peanuts, Thai Sweet Chilli Coated Peanuts and Flavour Kravers Flame Grilled Steak, the new pack designs will improve merchandising options for retailers.
The new packs have been introduced flavour by flavour, with the rollout scheduled to be completed by September.
Eurohole packs are popular within Convenience and Impulse channels, with their practical design making them easier to position throughout the store and driving impulse sales. Despite the increasing relevance of the Nuts category which is growing strongly +10.4 per cent YOY, Nuts are often not found in bagged snack fixtures due to space constraints, leading retailers to display Nuts elsewhere.
By adding euroholes to its PMP range, KP Nuts is supporting retailers to simplify their merchandising with the ability to hang the new products on prongs or clipstrips effortlessly, positioning Nuts products with high visibility while saving space.
“Eurohole packs are versatile and convenient for retailers, supporting them with optimising their store layout and merchandising to drive impulse sales," said Matt Collins, Trading Director at KP Snacks. "We are delighted to be adding euroholes to our KP Nuts £1.25 PMP portfolio, combining an iconic brand, a practical design and an immensely popular format”.
£1.25 PMPs appeal to consumers by offering a trusted price point, driving 61 per cent of Independents’ sales, and the new KP Nuts PMPs will look to further engage shoppers by delivering improved merchandising options.
KP Nuts is the UK’s number one Nut brand and is nearly five times the size as the nearest branded competitor, holding a 25.9 per cent market share. The brand is growing ahead of the overall market at +18.1 per cent. The KP Nuts £1.25 PMP portfolio recently expanded with the addition of KP Flavour Kravers Flame Grilled Steak £1.25 PMP last month.
